Cava Connect - Irvine, CA

posted 3 months ago

Full-time - Mid Level
Irvine, CA

About the position

We are seeking a Campaign Performance Analyst for a company in Irvine, CA. In this role, you will optimize customer engagements across multiple marketing channels. This position involves analyzing data to enhance marketing impact, collaborating with internal teams, and providing actionable insights. If you thrive in a fast-paced environment and are technically adept, join us as we continuously evolve and grow. The ideal candidate is someone who has a passion for data, is extremely detail-oriented, possesses a thorough understanding of marketing and sales operations, terminology, and reporting, and has experience with systems, including Salesforce, Marketing Automation, Google Analytics, and data visualization tools such as Power BI. As a Campaign Performance Analyst, you will partner closely with key stakeholders in Marketing to develop and scale user-friendly, self-service dashboards, reports, and business insights in the appropriate visualization systems (SFDC and/or PBI) based on user requirements. You will support the development and evolution of monthly recurring marketing performance review cadences. Conducting ad hoc analysis on campaign and channel level performance will be a key part of your role, as you work closely with marketers to develop insights and recommend areas of improvement. Additionally, you will manage large data sets across multiple systems to translate them into actionable insights (Salesforce, Google Analytics, Marketing Automation, etc.) and support additional data and reporting needs for key stakeholders within Marketing.

Responsibilities

  • Partner closely with key stakeholders in Marketing to develop and scale user-friendly, self-service dashboards, reports and business insights in the appropriate visualization systems (SFDC and/or PBI) based on user requirements.
  • Support the development and evolution of monthly recurring marketing performance review cadences.
  • Conduct ad hoc analysis on campaign and channel level performance, working closely with marketers to develop insights and recommend areas of improvement.
  • Manage large data sets across multiple systems to translate into actionable insights (Salesforce, Google Analytics, Marketing Automation, etc.).
  • Support additional data and reporting needs for key stakeholders within Marketing.

Requirements

  • 3+ years of experience in Marketing data analysis, report creation, and visualization.
  • 2+ years' experience building data visualizations in tools such as Power BI (preferred).
  • Experience creating Salesforce dashboards and reports (lead/contact, opportunity, account, etc.).
  • Analytical mindset with demonstrated ability to work through complex, ambiguous problems using structured and unstructured data.
  • Solid understanding of marketing and sales concepts, terminology, practices, and principles.
  • Advanced ability to work in Excel with pivots/formulas/scripts.
  • Bachelor's degree or equivalent work experience in the areas of Marketing, Computer/Data Science, Business Analytics, or related disciplines.

Benefits

  • Health savings account
  • Health insurance
  • Dental insurance
  • 401(k)
  • Flexible spending account
  • Paid time off
  • Vision insurance
  • 401(k) matching
  • Professional development assistance
  • Flexible schedule
  • Life insurance
  • Retirement plan
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