Marketing Business Operations Coordinator

$47,320 - $52,083/Yr

Boise State University - Boise, ID

Full-time - Entry Level

Boise, ID

Educational Services

About the position

The School of Nursing (SON) Marketing Business Operations Coordinator position is a full-time role that oversees daily business activities and communications for the SON Marketing Department. This position is responsible for the operations and maintenance of an Agency/Type marketing model, ensuring the tracking of ROI of marketing operations. The coordinator will collaborate with graphic design and recruitment personnel to enhance marketing efforts. This entry-level professional position requires limited prior experience and focuses on self-development while contributing to the team's objectives. The incumbent will learn to use professional concepts to resolve problems of limited scope and complexity under close supervision. In the realm of business operations, the coordinator will assist SON leadership in promoting and developing business operations and adhering to budgets related to marketing and recruitment programs. This includes nurturing internal relationships to facilitate successful marketing campaigns and developing agency model standards with university partners. The coordinator will contribute to various marketing materials, including print, digital, and video formats, and assist in developing strategic marketing plans for current and future academic programs based on the school's mission and vision. The marketing and communication aspect of the role involves partnering with the marketing team to develop a strong brand identity for the SON that aligns with university guidelines. The coordinator will manage marketing strategies and campaigns to enhance the SON's reputation among internal and external stakeholders. Additionally, the coordinator will oversee the SON website's content and design, ensuring it supports marketing and recruitment goals. The role also includes participation in committees and task forces aimed at recruiting and retaining students, as well as promoting the SON's reputation. In terms of recruitment, the coordinator will work closely with the marketing recruiter on strategies that include pipeline-building and outreach events to meet enrollment goals for SON academic programs. The position may require travel to attend recruitment events as needed.

Responsibilities

• Oversee daily business activities and communications for the SON Marketing Department.
• Assist SON leadership in promoting and developing business operations and budget adherence related to marketing and recruitment programs.
• Nurture internal relationships to facilitate successful marketing campaigns and develop agency model standards with university partners.
• Contribute to marketing materials, including print, digital, and video formats.
• Assist in developing strategic marketing plans for current and future academic programs based on the school's mission and vision.
• Track annual recruitment and marketing budget, monitoring expenditures, and submitting financial reports to SON administration.
• Partner with the marketing team to develop a strong brand identity for the SON that meets university guidelines.
• Develop and manage marketing strategies and campaigns to advance the SON's reputation.
• Assist in the development of marketing materials, including print, digital, social media, and video.
• Contribute to the development and maintenance of the SON website, overseeing content and design.
• Serve on SON or university committees/task forces to promote student recruitment and retention.
• Attend staff meetings of various academic programs to stay familiar with changes in programs, curriculum, and staffing.
• Articulate the vision, mission, goals, and curriculum of SON academic programs to external constituents.
• Assist with the regular development and distribution of SON news to internal and external audiences.

Requirements

• Bachelor's Degree or equivalent relevant professional experience.
• Analytical thinking skills.
• Strong communication skills.
• Continuous improvement orientation.
• Ability to build relationships and promote collaboration among diverse individuals.

Nice-to-haves

• 5-7 years of professional level experience in marketing or related fields.
• Knowledge of finance and ROI in marketing contexts.

Benefits

• Dental insurance
• Health insurance
• Paid holidays
• 12 paid holidays with university closure between Christmas and New Year's
• 12-24 annual paid vacation days depending on position type and years of service
• 9.27% University contribution to ORP retirement fund for Professional and Faculty employees
• 11.96% University contribution to PERSI retirement fund for Classified employees
• Excellent medical, dental, and other health-related insurance coverages
• Tuition fee waiver benefits for employees, spouses, and dependents