Marketing Campaign Coordinator

$60,000 - $65,000/Yr

Sunburn Cannabis - Fort Lauderdale, FL

Full-time - Mid Level

Remote - Fort Lauderdale, FL

About the position

The Marketing Campaign Coordinator at Sunburn Cannabis is responsible for amplifying the brand's presence and driving audience engagement through various marketing channels including email, SMS, loyalty programs, and social media. This role involves executing marketing campaigns, ensuring quality assurance of campaign assets, collaborating with content and design teams, analyzing performance data, and optimizing campaign effectiveness. The position offers an opportunity to contribute to a dynamic marketing environment within the cannabis industry.

Responsibilities

• Drive the planning and execution of email, SMS, Loyalty, and Social Media marketing campaigns.
• Ensure all campaign assets are accurate and optimized.
• Monitor communication channels for seamless tracking and functionality.
• Collaborate with content and design teams to recommend high-impact assets and messaging.
• Analyze performance data to uncover insights and make informed recommendations.
• Improve campaign effectiveness through A/B testing and audience segmentation.
• Act as the primary CRM stakeholder for the loyalty program.
• Elevate the loyalty program with engaging communications.

Requirements

• 2 years of experience in marketing or related field.
• Strong analytical skills and data-driven mindset.
• Excellent storytelling and communication skills.
• Experience with email, SMS, and social media marketing.

Nice-to-haves

• Experience in the cannabis industry.
• Familiarity with CRM systems and loyalty programs.
• Knowledge of A/B testing and audience segmentation best practices.

Benefits

• Competitive compensation
• Generous vacation policy
• Flexible remote work policy
• Opportunity for growth and ownership within the organization