Marketing Campaign Data Analyst (Hybrid)

American Medical Association - Chicago, IL

Full-time - Mid Level

Remote - Chicago, IL

501-1,000 employees

Professional, Scientific, and Technical Services

About the position

The Marketing Campaign Data Analyst at the American Medical Association (AMA) is a hybrid role focused on analyzing marketing campaigns to enhance membership performance. This position involves monitoring membership trends, providing insights through comprehensive reports, and fulfilling data requests from various teams. The role is integral to informing strategic decisions and improving campaign effectiveness, ultimately contributing to the AMA's mission of promoting public health.

Responsibilities

• Analyze membership marketing campaigns to identify trends, successes, and areas for improvement.
• Outline and define analytic approaches for marketing needs, including pre-and post-campaign analysis.
• Provide actionable interpretations of analysis and present findings to management.
• Predict future membership trends based on historical data and current performance.
• Compare current performance with the prior year to identify pacing trends.
• Work across multiple systems to access and manipulate large quantities of data for analysis.
• Compile monthly reports detailing membership performance metrics.
• Monitor and track key performance indicators (KPIs) for campaign effectiveness.
• Create clear summaries of monthly reports for senior management.
• Develop and present data visualizations and dashboards.

Requirements

• Experience in data analysis and campaign evaluation.
• Strong analytical skills with the ability to interpret complex data sets.
• Proficiency in data visualization tools such as Tableau or Power BI.
• Experience with membership marketing or similar fields.
• Ability to communicate findings effectively to various stakeholders.

Nice-to-haves

• Familiarity with marketing automation tools.
• Experience in the healthcare or non-profit sector.
• Knowledge of statistical analysis software.

Benefits

• Flexible work arrangements including remote work options.
• Professional development opportunities.
• Commitment to diversity and inclusion in the workplace.