Marketing Campaign Manager, Demand Generation & Partnerships

Goco - Houston, TX

Full-time - Mid Level

Houston, TX

Professional, Scientific, and Technical Services

About the position

GoCo is seeking a dynamic and highly organized Marketing Campaign Manager, Demand Generation & Partnerships to drive the expansion of partner marketing and demand generation initiatives. This role is crucial for leveraging B2B marketing expertise to enhance GoCo's presence across key partner channels while supporting broader demand generation efforts that contribute to the company's growth.

Responsibilities

• Develop and execute marketing campaigns to grow GoCo's partner channels, including benefits brokers, integration partners, HR consultants, and other referral sources.
• Create marketing materials that enable partners to successfully refer GoCo to their clients.
• Conduct market research to identify and prioritize partner opportunities, including benefits brokers, HR consultants, and integration partners.
• Collaborate with the marketing team on direct campaigns targeting prospects, ensuring alignment with overall growth goals.
• Leverage partner relationships to create opportunities for demand generation.
• Oversee GoCo's referral program, working with the Director of Marketing to advertise the program, manage the referral funnel, and track partner performance to generate a steady flow of qualified leads for the sales team.
• Assist the sales team by creating partner enablement materials and offering direct sales support.
• Familiarize with the sales pipeline and processes, and find ways to improve referral volume and direct deals.
• Provide direct support to sales reps by creating impactful collateral and brainstorming creative experiences and events that engage prospects and partners.
• Plan and execute events that leave a lasting impression on attendees.
• Use HubSpot and other tools to track the success of both partner and demand generation campaigns.
• Provide weekly reports on metrics like deal creation, partner referrals, and repeat referrers, and offer insights for ongoing improvements.
• Be ready to try new strategies, especially in experimental marketing programs, and pivot when needed to capitalize on successes.
• Manage multiple projects across teams and stakeholders, ensuring deliverables and timelines are met.

Requirements

• 3+ years of B2B marketing experience, with at least 1 year focused on partner-specific campaign management.
• Proven project management skills; highly organized and able to coordinate cross-functional projects and stakeholders, including executives.
• Strong communication and feedback skills; proactive about seeking input early and can collaborate effectively across teams.
• Creative and resourceful problem solver; brings fresh ideas and enjoys finding new ways to approach challenges.
• Data-driven with a passion for optimization and continuous improvement.
• Flexible, adaptable, and able to manage multiple tasks in a fast-paced startup environment.

Nice-to-haves

• Startup experience.
• Experience marketing to benefits brokers, consultants, or CPAs is a major bonus.
• SaaS experience preferred, HR tech is even better.
• Familiarity with HubSpot and Jira.

Benefits

• Insurance benefits, including Health, Dental, Vision, HSA, Life Insurance, and more
• Equity/Stock options
• Flexible paid time off
• Paid parental leave