Marketing Campaign Manager, NA SMB Marketing

$91,000 - $130,000/Yr

Tiktok - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The SMB Regional Marketing Team at TikTok is focused on driving adoption and revenue growth for small and medium-sized businesses (SMBs) through innovative marketing strategies and education. This role involves collaborating with various teams to optimize performance-driven messaging and customer journeys, ensuring that TikTok remains a relevant growth platform for SMBs. The position requires a blend of strategic thinking and execution, with a strong emphasis on creativity and problem-solving in a fast-paced environment.

Responsibilities

• Drive adoption and revenue growth for SMBs through innovative strategies and campaigns.
• Align with Sales, Growth, and Product teams to define opportunity size and prioritize support for owned products.
• Build joint strategies to create and manage engaging marketing initiatives such as campaigns, webinars, and events.
• Collaborate with stakeholders to define product value propositions and craft integrated marketing plans.
• Oversee high-quality content and campaign creation across various formats, managing internal and external vendors.
• Monitor and analyze performance across channels to identify trends and optimize strategies.
• Develop and maintain proactive launch calendars to deliver KPIs on time and on budget.
• Share best practices and collaborate with regional counterparts for full-funnel success.
• Identify and package successful regional platform content strategies for global scaling.
• Advocate for customer focus based on data and research.

Requirements

• Minimum 4 years of experience in a strategy or marketing strategy role.
• Experience designing and executing content strategies and analyzing performance.
• Expert written and verbal communication skills.
• Ability to identify opportunities and independently lead ideation and execution.
• Experience leading and collaborating across broader teams to define product value propositions.

Nice-to-haves

• A deep understanding of the Small & Medium Businesses industry.
• Experience within a top-tier creative agency or a strategy role within a technology company.

Benefits

• 100% premium coverage for employee medical insurance
• Approximately 75% premium coverage for dependents
• Health Savings Account (HSA) with company match
• Dental and Vision insurance
• Short/Long term Disability insurance
• Basic Life, Voluntary Life and AD&D insurance
• Flexible Spending Account (FSA) options
• 10 paid holidays per year
• 17 days of Paid Personal Time Off (PPTO)
• 10 paid sick days per year
• 12 weeks of paid Parental leave
• 8 weeks of paid Supplemental Disability
• 401K company match
• Gym and cellphone service reimbursements