Marketing Campaign Manager

Greenshades Software - Jacksonville, FL

Full-time

Jacksonville, FL

Professional, Scientific, and Technical Services

About the position

The Marketing Campaign Manager is responsible for driving strategic growth through lead generation and executing personalized, multi-channel marketing campaigns. This role focuses on accelerating new and upsell business pipelines while ensuring effective campaign execution across various channels to enhance revenue growth and customer retention.

Responsibilities

• Strategize and manage the execution of multi-channel campaigns to drive Marketing Qualified Leads (MQLs) across target markets, focusing on payroll.
• Create full-funnel programs using both inbound and outbound tactics to increase MQL volume in key verticals such as staffing, ERP, and other target markets.
• Collaborate with cross-functional teams including Marketing, Sales, RevOps, Customer Success, and Channel partners to align lead generation with revenue growth goals.
• Implement strategies to grow and engage the marketable database through targeted acquisition and nurturing tactics.
• Develop and manage segmented audience lists to ensure personalized and relevant content delivery, improving engagement and conversion rates.
• Apply conversion rate optimization (CRO) techniques to enhance key metrics like open rates, click-through rates (CTR), and conversions from MQL to SQL.
• Continuously analyze campaign performance and adapt strategies to maximize results across all channels.
• Identify high-return channels, untapped customer segments, and new markets and build innovative campaigns to introduce clients to Greenshades' full suite of offerings and solutions.
• Collaborate with content and design teams to develop engaging, personalized campaign materials tailored to audience segments and campaign objectives.
• Track, monitor, and report campaign performance using HubSpot or other tools.
• Use data-driven insights to continually refine and optimize lead generation strategies, ensuring alignment with broader growth and pipeline goals.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in marketing campaign management, demand generation, or a similar role.
• Proven track record of developing and executing multi-channel campaigns that generate leads and build pipelines.
• Experience using HubSpot, ideally, or other CRM and marketing automation platforms.
• Strong analytical and problem-solving skills with proficiency in using analytics tools to monitor, measure, and optimize campaign performance through data-driven insights.
• Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.
• Excellent written and verbal communication skills, with a focus on clear, concise messaging.
• Strong project management skills, with the ability to manage multiple campaigns and deadlines effectively.
• Excellent knowledge of marketing principles, campaign development, marketing channels, and marketing tools and techniques.
• Creativity and strategic thinking to develop innovative marketing campaigns that stand out in the market.

Nice-to-haves

• Experience working in B2B SaaS, payroll, or ERP-related industries.
• Certifications in HubSpot or other CRMs and marketing platforms.
• Experience working with partner ecosystems and channel marketing programs.
• Familiarity with conversion rate optimization (CRO) techniques and best practices.
• Expertise in personalization and segmentation strategies for target markets.
• General knowledge of SEO, SEM, and digital advertising platforms (e.g., Google Ads, LinkedIn Ads).