Marketing Campaign Specialist

$60,000 - $65,000/Yr

The Mcalear Group - Maumee, OH

Full-time - Mid Level

Maumee, OH

Fabricated Metal Product Manufacturing

About the position

The Marketing Campaign Specialist position is a full-time role focused on creating, managing, and optimizing marketing campaigns and promotions aimed at driving customer acquisition, retention, and engagement. The successful candidate will be responsible for developing innovative coupon and pricing strategies, tracking campaign performance, and delivering measurable results. The company values the Ideal Team Player model, which emphasizes humility, motivation, social awareness, safety, quality, and attendance. In this role, the specialist will develop and execute comprehensive marketing campaign strategies that align with the company's goals and objectives. This includes creating and managing promotional offers, discounts, coupon codes, and pricing strategies to attract and retain customers. The specialist will also manage the marketing promotional calendar to ensure timely and coordinated execution of campaigns. Analyzing market trends and competitor pricing will be essential to developing effective coupon and pricing strategies. The role requires monitoring and adjusting promotional strategies based on performance metrics and market feedback, as well as tracking and reporting campaign performance to measure effectiveness and ROI. Regular performance reports will be prepared and presented to stakeholders, highlighting campaign outcomes and insights. Additionally, the specialist will conduct A/B testing to determine the most effective promotional offers and manage campaign budgets to ensure efficient resource allocation. Collaboration with cross-functional teams, including creative, communication, sales, and purchasing, will be necessary to ensure cohesive campaign alignment and execution. Non-essential duties include maintaining professional and technical knowledge through workshops and professional publications.

Responsibilities

• Develop and execute comprehensive marketing campaign and promotions strategies that align with company goals and objectives.
• Create and manage promotional offers, discounts, coupon codes and pricing strategies to attract and retain customers.
• Manage the marketing promotional calendar, ensuring timely and coordinated execution of campaigns.
• Analyze market trends and competitor pricing to develop effective coupon and pricing strategies.
• Monitor and adjust promotional strategies based on performance metrics and market feedback.
• Track and report campaign performance to measure effectiveness and ROI as well as identify areas for improvement.
• Prepare and present regular performance reports to stakeholders, highlighting campaign outcomes and insights.
• Conduct A/B testing to determine the most effective promotional offers, discount, coupons codes and pricing strategies.
• Manage campaign budgets, ensuring efficient allocation of resources to maximize ROI, adjusting budgets as necessary.
• Collaborate with cross-functional teams including creative, communication, sales and purchasing to ensure cohesive campaign alignment and execution.

Requirements

• 5 or more years' experience in marketing promotions, campaign or similar role.
• Demonstrated experience in creating and managing coupon codes, promotions and other pricing or incentive programs.
• Experience in tracking and reporting on campaign performance and ROI.

Nice-to-haves

• Bachelor's degree in Marketing, Business, Advertising, Communications, or equivalent field experience.
• 7-10 years of experience in a related field.
• Experience with A/B testing and other promotional optimization techniques.
• Knowledge of SEO, SEM, email marketing and social media marketing strategies.

Benefits

• 401(k)
• Dental insurance
• Disability insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance