Marketing Campaign Strategist

Hitachi - Holland, MI

Full-time - Mid Level

Onsite - Holland, MI

1,001-5,000 employees

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Marketing Campaign Strategist at JR Automation is responsible for developing and executing creative marketing campaigns that drive sales growth and enhance the company's position as an industry leader. This role involves collaboration with the Sales team to create content and strategies that resonate with customers and prospects, ensuring alignment with market expectations and brand consistency. The strategist will leverage various marketing channels to craft compelling narratives and support the sales process, while also analyzing campaign performance to foster continuous improvement.

Responsibilities

• Manage the development and execution of creative campaigns to help JR Automation achieve sales and profitability goals.
• Understand our customers' journey and craft campaigns, content, and sales resources to help drive sales growth.
• Create sales-driven content utilizing a variety of marketing channels including social media, thought leadership blogs, case studies, brochures, videos, and tradeshows.
• Identify buyer personas and serve as a strong link between Marketing and Sales teams.
• Ensure brand language aligns with market expectations and is consistent across all marketing communications.
• Participate in the creation, management, and execution of the company's content strategy.
• Write, edit, and oversee production of digital content assets, collaborating with marketing and engineering teams and external suppliers.
• Identify areas of process improvement and design ways to create efficiencies in those processes.

Requirements

• Degree in marketing, journalism, communications, business or related field or equivalent work experience.
• Five or more years of experience in a marketing, sales, or communications role in a B2B or agency organization.
• Experience creating marketing campaigns and selling tools that drive business revenue growth.
• Analytical mindset to manage the campaign budget and report campaign performance.

Nice-to-haves

• Experience working with Salesforce.
• Experience working with Canva, Adobe Suite, or other design tools.

Benefits

• Paid holidays and generous paid time off
• Life insurance plan at no charge to the employee
• Annual Bonus Plan
• 401(k) plan with company match
• Health, dental, life, vision, pet insurance and more