Marketing Campaign Strategist

About the position

The Marketing Campaign Strategist at ImOn Communications is responsible for leading the development, execution, and optimization of multi-channel marketing campaigns aimed at driving customer acquisition and increasing customer lifetime value. This role requires a strategic thinker with strong analytical skills to create comprehensive campaign strategies that align with business goals, utilizing a mix of digital, social, content, and traditional marketing channels. The strategist will collaborate with cross-functional teams to ensure campaigns resonate with target audiences and achieve maximum impact.

Responsibilities

• Design and implement multi-channel marketing campaigns that drive customer acquisition and retention.
• Analyze and define target audiences, develop personas, and craft tailored marketing strategies.
• Leverage insights from market research, customer data, and competitor analysis to inform campaign strategy.
• Manage the end-to-end execution of marketing campaigns, optimizing channel performance to achieve business objectives.
• Develop and implement lead generation strategies to drive qualified leads into the buying funnel.
• Continuously improve conversion rates at various stages of the marketing funnel through A/B testing and data-driven optimizations.
• Monitor and analyze the performance of campaigns using metrics such as ROI and conversion rates.
• Act as a key liaison between the marketing department and other teams, ensuring alignment on campaign objectives.
• Track and report on campaign spending, providing recommendations for cost optimization.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 4 years of experience in marketing strategy, campaign management, or related roles.
• Proven ability to develop effective marketing campaigns that achieve new customer growth goals.
• Strong understanding of multi-channel marketing strategies, including digital, email, social media, content, and paid advertising.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools (Google Analytics, CRM systems).
• Experience with A/B testing and performance optimization techniques.
• Expertise in data analysis, campaign optimization, and audience segmentation techniques.
• Excellent project management skills, with the ability to prioritize and meet tight deadlines.
• Strong analytical skills, with a focus on data-driven decision-making.
• Exceptional communication and presentation skills, both written and verbal.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan