Imon Communications - Cedar Rapids, IA
posted 2 months ago
Full-time - Mid Level
Cedar Rapids, IA
Broadcasting and Content Providers
About the position
The Marketing Campaign Strategist at ImOn Communications is responsible for leading the development, execution, and optimization of multi-channel marketing campaigns aimed at driving customer acquisition and increasing customer lifetime value. This role requires a strategic thinker with strong analytical skills to create comprehensive campaign strategies that align with business goals, utilizing a mix of digital, social, content, and traditional marketing channels. The strategist will collaborate with cross-functional teams to ensure campaigns resonate with target audiences and achieve maximum impact.
Responsibilities
- Design and implement multi-channel marketing campaigns that drive customer acquisition and retention.
- Analyze and define target audiences, develop personas, and craft tailored marketing strategies.
- Leverage insights from market research, customer data, and competitor analysis to inform campaign strategy.
- Manage the end-to-end execution of marketing campaigns, optimizing channel performance to achieve business objectives.
- Develop and implement lead generation strategies to drive qualified leads into the buying funnel.
- Continuously improve conversion rates at various stages of the marketing funnel through A/B testing and data-driven optimizations.
- Monitor and analyze the performance of campaigns using metrics such as ROI and conversion rates.
- Act as a key liaison between the marketing department and other teams, ensuring alignment on campaign objectives.
- Track and report on campaign spending, providing recommendations for cost optimization.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- At least 4 years of experience in marketing strategy, campaign management, or related roles.
- Proven ability to develop effective marketing campaigns that achieve new customer growth goals.
- Strong understanding of multi-channel marketing strategies, including digital, email, social media, content, and paid advertising.
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools (Google Analytics, CRM systems).
- Experience with A/B testing and performance optimization techniques.
- Expertise in data analysis, campaign optimization, and audience segmentation techniques.
- Excellent project management skills, with the ability to prioritize and meet tight deadlines.
- Strong analytical skills, with a focus on data-driven decision-making.
- Exceptional communication and presentation skills, both written and verbal.
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Retirement plan
