Marketing Category Specialist II

Kimball Midwest - Columbus, OH

Full-time - Mid Level

Hybrid - Columbus, OH

Merchant Wholesalers, Durable Goods

About the position

The Product Marketing Specialist II at Kimball Midwest is responsible for spearheading marketing strategies and materials for assigned product categories to drive revenue growth. This role involves collaboration across departments to develop insights from data, analyze product assortments, and execute new product development processes. The position emphasizes a customer-focused approach and requires a strategic mindset to enhance sales and profitability.

Responsibilities

• Build product portfolio strategies and drive financial results for assigned category.
• Create product strategies that drive revenue growth, GP and GPAC, and enhance sales rep earnings.
• Assist the Manager of Category Management & the Director of Product Management & Commercialization in the aggressive, profitable, and successful growth of the Company.
• Develop insights derived from data that are customer-focused to progress merchandising strategies for assigned categories.
• Analyze product assortment and data analytics to establish priorities within product categories based on market trends, customer needs, portfolio gaps, strategic plans, and feasibility to execute.
• Execute new product development process, partnering with Product Line, from ideation through development and launch.
• Achieve a high understanding of assigned categories.
• Create and execute content schedule for visual production team.
• Create material for the company catalog, eCommerce, email marketing, product development, and social media.
• Implement best practices for lifecycle management.
• Execute new product development processes, including product testing and evaluation.

Requirements

• Bachelor's degree in business administration or marketing or equivalent work history.
• 4 - 5 years of experience in marketing with growing levels of responsibility.
• Ability to analyze, interpret, and filter down to key information; strategic thinking while systematically problem solving.
• Ability to make data-driven decisions, understand financial statements and reporting, and communicate the significance of data as a story.
• Must be able to develop and implement Standard Operating Procedures (SOP) and use data to inform decision making.
• Must be able to discern patterns in data to create action and make connections across the business regarding relevant data and objectives.
• Demonstrated skills in managing multiple projects, coordinating across multiple disciplines and teams, delivering successfully to challenging deadlines.
• High degree of ownership and initiative.
• Collaborative mindset - ability to energize and activate plans across team members.
• Entrepreneurial spirit - proven ability to develop and execute new ideas - willing to champion new and different ideas even in the face of strong challenges.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Paid parental leave
• Health savings account
• Flexible spending account
• Tuition reimbursement
• Paid time off
• Paid holidays
• 401(k) matching