Marketing Cloud Developer

$131,040 - $133,120/Yr

BCforward - Salt Lake City, UT

Full-time - Mid Level

Salt Lake City, UT

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Marketing Cloud Developer will serve as a Multi-Channel Subject Matter Expert, primarily working within Salesforce Marketing Cloud to develop and execute effective marketing campaigns. This role involves collaborating with stakeholders to understand marketing objectives, creating engaging content, managing marketing automation workflows, and optimizing campaign performance to enhance customer relationships and support educational funding needs.

Responsibilities

• Collaborate with stakeholders to understand marketing objectives and develop strategies using Salesforce Marketing Cloud.
• Create engaging content for email marketing, social media, and other digital channels within Marketing Cloud.
• Design, build, and manage marketing automation workflows, customer journeys, and multi-channel campaigns in Salesforce Marketing Cloud.
• Develop and maintain data integrations between Salesforce Marketing Cloud and other systems using Data Sync, Data Cloud, or other ETL tools.
• Utilize scripting languages such as AMPscript and SQL for customization and personalization of marketing communications.
• Monitor campaign performance metrics and analyze data to optimize targeting, segmentation, and campaign effectiveness.
• Provide technical expertise and support to marketing teams for campaign execution, troubleshooting, and optimization.
• Collaborate with cross-functional teams including marketing, sales, and IT to ensure alignment and integration of marketing initiatives.

Requirements

• Bachelor's degree in computer science, Marketing, Business, or related field.
• Demonstrable knowledge and experience with multi-channel marketing campaigns.
• Email, SMS, and Push notification implementation experience required.
• Proven experience working as a Salesforce Marketing Cloud Developer or similar role.
• Strong content creation skills with experience in developing engaging marketing content across various digital channels.
• Proficiency in marketing automation principles and best practices, with hands-on experience in building and managing workflows and customer journeys.
• Experience in developing and managing multi-channel marketing campaigns within Salesforce Marketing Cloud.
• Demonstrated ability to design and implement data integrations between Salesforce Marketing Cloud and other systems using Data Sync, Data Cloud, or other ETL tools.
• Familiarity with Financial Service Cloud is a plus.
• Knowledge of scripting languages such as AMPscript and SQL for customization and personalization of marketing communications.
• Excellent communication, collaboration, and problem-solving skills.
• Data Cloud experience is highly desirable.
• Familiarity with developing on other cloud platforms, such as Microsoft Azure or Amazon Web Services.
• Salesforce certifications are preferred: Salesforce Marketing Cloud Consultant.

Nice-to-haves

• Familiarity with Financial Service Cloud is a plus.
• Data Cloud experience is highly desirable.
• Salesforce certifications are preferred: Salesforce Marketing Cloud Consultant.

Benefits

• Major medical insurance
• Health Savings Account (HSA)
• Dental insurance
• Vision insurance
• Employer-provided group life insurance
• Voluntary life insurance
• Short-term disability
• Long-term disability
• 401k