Marketing Communication Project Coordinator

$50,000 - $97,000/Yr

Unclassified - Jacksonville, FL

Full-time

Onsite - Jacksonville, FL

About the position

Under the general direction of the Primary Information Officer, the Marketing Communication Project Coordinator will play a key role in coordinating and implementing marketing and communication strategies that promote the Jacksonville Transportation Authority's (JTA) services and initiatives. This position is essential for ensuring that marketing projects are executed effectively and align with the organization's goals. The ideal candidate will be a well-organized, skilled communicator with a passion for public transportation and community engagement. The coordinator will manage and coordinate marketing and communications projects from inception to completion, ensuring they are delivered on time and within budget. This includes assisting in the development and editing of content for various platforms, such as social media, the JTA website, press releases, and other marketing materials. The role also involves supporting the development and execution of marketing campaigns, tracking their performance, and reporting on their effectiveness. Additionally, the coordinator will help organize and coordinate JTA-sponsored events, including public outreach and community engagement activities. Liaising with internal teams, external partners, and vendors will be crucial to ensure cohesive communication and marketing efforts. Conducting market research and analyzing trends will support strategic marketing decisions, while maintaining and promoting JTA's brand identity across all communication channels will be a key responsibility. Administrative support, including scheduling, preparing meeting materials, and maintaining project documentation, will also be part of the role.

Responsibilities

• Manage and coordinate marketing and communications projects from inception to completion, ensuring they are delivered on time and within budget.
• Assist in developing and editing content for various platforms including social media, website, press releases, and marketing materials.
• Support the development and execution of marketing campaigns, track their performance, and report on their effectiveness.
• Help organize and coordinate JTA-sponsored events, including public outreach and community engagement activities.
• Liaise with internal teams, external partners, and vendors to ensure cohesive communication and marketing efforts.
• Conduct market research and analyze trends to support strategic marketing decisions.
• Help maintain and promote JTA's brand identity across all communication channels.
• Provide administrative support including scheduling, preparing meeting materials, and maintaining project documentation.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Two to three years of experience in marketing, communications, or a related role.

Nice-to-haves

• Advanced degree
• Knowledge of the public transportation industry is a plus