Marketing Communications & Content Manager (m/w/d)

Koninklijke Philips N.V - Hamburg, NY

Full-time - Mid Level

Hamburg, NY

Ambulatory Health Care Services

About the position

As a Marketing Communications & Content Manager in the Imaging Components category, you will have a unique opportunity to shape the growth path of the business area in the third-party customer segment (OEM) under the Dunl brand. Your role involves preparing PR campaigns and customer-oriented content for various communication channels. You will be part of the marketing team responsible for upstream marketing, product development and launch for our component offerings, as well as downstream marketing, digital, and communication. Our customers are large system manufacturers worldwide, placing you in a global environment where you will work closely with colleagues from sales, marketing, and product management. Your job will focus on customer engagement and content management, where you will define the engagement strategy based on the marketing strategy. You will actively shape the customer journey and the marketing funnel while collaborating across teams to enhance brand awareness. In media and PR management, you will oversee the global media plan and media process, providing strategic recommendations and evaluating media plans. You will research and write press releases, user reports, statements, and social media posts, maintain media contacts, and create content for various communication channels such as websites, social media, and brochures. In marketing management, you will ensure a consistent corporate language, monitor and evaluate the effectiveness of PR campaigns, and continuously optimize marketing strategies and processes. You will also be involved in lead management and ROI assessment of marketing activities, along with general marketing support, process optimization, and implementation of marketing tools.

Responsibilities

• Customer engagement and content management
• Defining the engagement strategy based on the marketing strategy
• Actively shaping the customer journey and marketing funnel
• Cross-team collaboration to enhance brand awareness
• Media/PR management oversight of the global media plan and media process
• Strategic recommendations and evaluation of media plans
• Researching and writing press releases, user reports, statements, and social media posts
• Maintaining media contacts and creating content for various communication channels (website, social media, brochures, etc.)
• Ensuring a consistent corporate language
• Monitoring and evaluating the effectiveness of PR campaigns
• Continuous optimization of marketing strategies and processes
• Lead management and ROI assessment of marketing activities
• General marketing support, process optimization, and implementation of marketing tools

Requirements

• Completed training or degree in Marketing/Media Management, Technical Writing, Journalism, Public Relations, or a comparable field
• Professional experience in PR or content creation
• Ideally experience in the high-tech and B2B environment
• Passion for technical topics
• Enjoyment of editorial activities and ability to present complex topics clearly and convincingly
• Excellent written and verbal communication skills and experience with common social media channels
• Creativity and self-organization
• Enthusiasm for teamwork, flexibility, reliability, and ability to work independently on projects
• Fluency in English and German; Dutch is a plus

Nice-to-haves

• Experience in high-tech and B2B environments
• Knowledge of additional languages such as Dutch

Benefits

• Opportunity to work in a global environment
• Engagement in meaningful work that improves people's lives
• Diversity and inclusion initiatives
• Professional development opportunities
• Flexible working arrangements