Seton Hill University - Greensburg, PA
posted about 2 months ago
Full-time - Mid Level
Greensburg, PA
Educational Services
About the position
The Marketing Communications Coordinator plays a vital role in supporting the marketing and admissions teams at Seton Hill University by creating and maintaining written content for various platforms, including the university's website, email marketing, print materials, and social media. This position aims to enhance recruitment efforts and ensure a cohesive communication strategy that aligns with the university's enrollment goals.
Responsibilities
- Manage all email marketing creation and communication flow management for University enrollment marketing efforts.
- Enhance and write new email content to maximize personalization in the enrollment marketing communication flow.
- Ensure all communications are factually accurate, written in the proper voice and tone, and branded properly in collaboration with the admissions office.
- Engage in ongoing research to understand and communicate effectively with target audiences.
- Participate in the development and execution of strategies for print and digital communications to support enrollment efforts.
- Maintain and update admissions web pages and Slate portal pages in collaboration with the admissions office.
- Review and enhance website content regularly as directed by leadership.
- Focus on digital storytelling content creation by researching and writing human interest stories.
- Aid social media initiatives and monitor the university's brand image on social media.
- Assist in planning and executing photo and video shoots for marketing purposes.
- Coordinate the marketing Griffin mascot use for admissions events and social media initiatives.
- Regularly scan SiteImprove reports to ensure optimal website quality assurance score.
- Assist the Marketing Department with recruitment and marketing efforts to increase enrollment.
- Organize and facilitate competitive analysis and focus group research with various audiences.
- Effectively manage multiple projects and deadlines.
Requirements
- Bachelor's degree in communication, marketing, creative writing, English, journalism, or a related area.
- 3-5 years of experience in a communications role.
- Excellent oral and written communication skills, including proofreading and editing.
- Advanced knowledge of email marketing management platforms such as Slate or MailChimp.
- Advanced interpersonal communication skills to work well within a team and with various stakeholders.
- Knowledge of the higher education environment, including recruitment cycles and target audience trends.
- Ability to manage multiple projects in a deadline-driven environment.
- Critical thinking, advanced organizational, and proactive problem-solving skills.
Nice-to-haves
- Prior experience managing social media accounts.
- Experience with website content management systems.
Benefits
- Competitive salary
- Health insurance
- Dental insurance
- Retirement plan
- Paid holidays
- Professional development opportunities
