Marketing Communications, Digital Content Manager - Remote

$97,700 - $161,100/Yr

BD - Sparks, MD

Full-time - Mid Level

Remote - Sparks, MD

Miscellaneous Manufacturing

About the position

As a Digital Content Manager, you will lead the management of omni-channel marketing content for BD's Global Integrated Diagnostic Solutions business unit. This role focuses on executing digital marketing strategies to achieve business objectives, particularly through BD.com and marketing automation efforts. You will collaborate cross-functionally to enhance product information management, sales enablement, and SEO strategies.

Responsibilities

• Manage BD.com content in collaboration with business leaders and the global digital team.
• Design search and automation strategies to attract, educate, and retain customers.
• Collect and interpret data to adjust marketing plans for maximum effectiveness.
• Manage Product Information Management (PIM) as a digital repository of product details.
• Provide marketing automation support using Adobe Marketo Engage.
• Support asset management for customer-facing and sales enablement content within Showpad, Veeva Vault, and the DAM.
• Oversee content through the medical, legal, and regulatory approval process using Veeva Vault PromoMats.
• Collaborate with Digital and Global/regional Marketing teams and the BU Marketing/Communications team.

Requirements

• Experience with Adobe Experience Suite products, including Adobe Experience Manager, Adobe Analytics, Adobe Target, and Adobe Marketo Engage.
• Experience with Veeva Vault, Salesforce CRM, and Showpad is a plus.
• Industry experience in biotech, pharma, med tech, or health tech/digital health is preferred.
• Bachelor's degree in Marketing, Journalism, Communications, or Public Relations.
• Strong project management skills.
• Minimum of 5 years of experience in digital content strategy and tactics, including content creation, editing, analytics, social media marketing, and SEO.
• Experience in writing and editing for SEO, with strong copywriting skills including proofreading and editing.

Nice-to-haves

• Experience managing copy approval processes (MLR).
• Ability to juggle multiple projects and meet aggressive deadlines in a matrixed organization.
• Strong collaboration skills and attention to detail.

Benefits

• Competitive salary range of $97,700.00 - $161,100.00 USD annually.
• Opportunities for professional development and career growth.
• Supportive work environment that values collaboration and innovation.