Marketing Communications Director

American Heart Association - Hollywood, FL

Full-time - Mid Level

Hollywood, FL

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Marketing Communications Director at the American Heart Association will focus on developing and implementing strategic communications and marketing plans to promote the organization's priorities and initiatives within the Greater Miami/Broward markets. This role is essential in enhancing the public image of the Association and supporting its fundraising activities through effective communication strategies.

Responsibilities

• Develops and implements local strategic communications plans that promote the American Heart Association's nationally driven priorities, local events, community impact, Science news and cause initiatives.
• Writes, distributes and pitches news releases and other supporting media materials to local traditional and non-traditional media.
• Secures media sponsorships for local events and priority initiatives, as appropriate.
• Implements awareness campaigns around heart and stroke related topics and works collaboratively with other key market staff to develop an integrated approach to such campaigns.
• Works with staff to ensure that national branding guidelines are followed.
• Develops and implements communications plans for sponsor funded activations.
• Coordinates and implements communications plans in conjunction with strategic alliances.
• Identifies, secures and media trains local spokespersons.
• Provides marketing and communications support for development and fundraising events and activations, as appropriate.
• Identifies human interest stories for media coverage, social media posts, internal and external communications channels and event integration.
• Tracks all media coverage via a media tracking system and manages a spokesperson database.
• Works with video production companies to produce videos for events, social media and other marketing communications resources.
• Works with photographers to produce photography for events, social media and other marketing and communications resources.
• Develops and implements media events, as appropriate.
• Works to place Public Service Announcements (PSA) locally.
• Works with Southeast Region's VP of Communications and Marketing to manage local crises or sensitive issues.
• Works in collaboration with media advocacy staff to develop appropriate media advocacy strategies and implements strategies, as appropriate.
• Works with executive director and team to manage local paid advertising projects.
• Manages and implements other projects as identified by the executive director.

Requirements

• Bilingual, Spanish-speaking is required, Spanish-writing preferred but not required.
• Bachelor's degree in communications, marketing, public relations, journalism or related field, or some college plus experience.
• Minimum of two years of work experience in communications, social media, public relations and journalism or any equivalent combination of training and work experience.
• Experience applying the principles and practices of communications and marketing to the non-profit environment.
• Experience working as a team member with multiple internal and external constituencies at varying levels: staff, media, external corporations, and volunteers.
• Experience with crisis communications and sensitive issues.
• Experience implementing communications campaigns, pitching to media, planning media events, and writing news releases.
• Exceptional oral and written communications skills, including experience with speech writing, news writing for broadcast and print and general business writing.
• Working knowledge of news media operations, newsgathering, and technology.
• Must have at least intermediate knowledge and skills with Microsoft Office for word processing, email, PowerPoints, and spreadsheets.

Benefits

• Medical, dental, vision, disability, and life insurance coverage.
• Robust retirement program that includes an employer match and automatic contribution.
• Employee assistance program and employee wellness program.
• Telemedicine and medical consultation services.
• Paid Time Off (PTO) at a minimum of 16 days per year, increasing with seniority.
• 12 paid holidays off each year.
• Tuition Assistance for further education and career development.