Franklincovey - Des Moines, IA
posted 3 months ago
As the Marketing Communications Director at FranklinCovey, you will play a crucial role in shaping and executing our strategic communication efforts within the Education Marketing division. This position is designed for an experienced and visionary marketing leader who is passionate about enhancing our brand presence and establishing thought leadership in the K-12 and higher education sectors. You will be responsible for creating a premier social media presence, amplifying global brand awareness, and guiding public relations initiatives to enhance and safeguard our reputation. Your work will directly contribute to our mission of unleashing potential in students, educators, and school communities around the world. In this pivotal role, you will establish and drive multi-channel communications strategies that resonate with our target audiences. You will expand and elevate our global social media presence, ensuring that our messaging is consistent and impactful across all platforms. Additionally, you will implement proactive public relations strategies to build brand awareness and drive demand for our services and products. Monitoring and responding to PR concerns will be a key part of your responsibilities, working closely with the Education VP of Sales and the Director of Public Relations. Collaboration will be essential as you coordinate with product launch and marketing teams to develop messaging and positioning for new and existing product lines. Engaging with community members and stakeholders to identify and amplify stories of impact will be a significant aspect of your role. You will also manage the education marketing team's corporate and internal communication strategy, ensuring that all initiatives, launches, and campaigns are effectively communicated. Your ability to maintain brand voice and integrity across all communication channels will be critical. You will work with the Director of PR to manage media relations and develop contacts with clients and community leaders. Additionally, you will assist in creating various types of content, including digital, video, audio, and print materials. Identifying and reporting on key metrics and KPIs will help demonstrate the impact and ROI of our communication channels, while partnering with the VP of Marketing and Director of Marketing will ensure effective budget management to drive the expected outcomes of our strategies. This role may require travel, averaging 4-8 times per year, to support our initiatives and engage with stakeholders directly.