Marketing & Communications - Executive Director of Digital Strategy

Sacred Heart University - Fairfield, CT

Full-time - Executive

Fairfield, CT

501-1,000 employees

Educational Services

About the position

The Executive Director of Digital Strategy at Sacred Heart University is responsible for developing and executing a comprehensive digital strategy that aligns with the university's mission and goals. This role involves overseeing web operations and social media teams, collaborating with various departments to enhance the university's digital presence, and utilizing data analytics to optimize digital initiatives. The position aims to increase brand visibility, support student recruitment, and foster a culture of innovation within the digital marketing team.

Responsibilities

• Design and execute a comprehensive digital strategy that aligns with university goals.
• Lead and mentor the web operations and social media teams.
• Oversee the planning, development, and maintenance of the university's website.
• Guide social media strategies to enhance audience engagement and grow followers.
• Partner with various university departments to integrate digital platforms.
• Use data analytics to measure the effectiveness of digital strategies and optimize based on insights.
• Stay current with digital trends and best practices in higher education.
• Manage digital strategy and advertising budget in coordination with marketing teams.
• Serve as primary point person for executing digital marketing campaigns with external agencies.

Requirements

• Bachelor's degree or related experience.
• 5 years of experience in a digital marketing or strategy role.
• Managerial experience is required, particularly in higher education marketing.
• Proven experience planning and executing successful digital strategies.
• In-depth knowledge of websites and different digital marketing channels.
• Experience with SEO and Analytics tools.
• Strong project management skills and ability to manage large-scale projects.
• Proactive communication and collaboration skills.

Nice-to-haves

• Experience in higher education marketing is preferred.
• Strong project management reporting and analytic skills.

Benefits

• Health insurance
• Paid holidays
• Professional development opportunities
• Flexible scheduling