Marketing & Communications Manager (Must have Bank and/or Financial Services experience)

$110,000 - $165,000/Yr

NPAworldwide - Gallatin, TN

Full-time - Mid Level

Onsite - Gallatin, TN

Administrative and Support Services

About the position

The Marketing & Communications Manager plays a crucial role in the strategic marketing and communication efforts of the organization, particularly within the banking and financial services sector. This position is responsible for conducting comprehensive market research aligned with the client’s strategic initiatives to recommend and implement effective marketing campaigns that ensure the profitability of various business lines. The manager will oversee the internal communications strategy, supporting key company initiatives and employee-focused campaigns, thereby fostering a cohesive and informed workplace environment. In collaboration with leadership, the Marketing & Communications Manager will craft messaging that continually supports and evaluates employee communication needs and opportunities. This role also involves analyzing, developing, and executing social media strategies across the most effective platforms to enhance the company’s online presence and engagement. The manager will work closely with key stakeholders to develop, maintain, and deliver internal and external engagement surveys, ensuring that feedback is utilized to improve communication strategies. The position requires the creation and implementation of a comprehensive communications strategy for both internal and external audiences. This includes distributing regular metrics reports to key internal stakeholders regarding employee engagement, online marketing effectiveness, and areas for communication improvement. The manager will also oversee the bi-annual marketing strategy, manage outside marketing and communications vendors, and ensure that all branding, marketing, and communication activities align with the company’s mission and values. Additionally, the Marketing & Communications Manager will direct leadership town halls, including the development of presentations for client executives and coordinating event logistics. The role involves maintaining advertising placement records, developing copy and design for advertisements, and coordinating the writing and posting of employee announcements on the intranet. The manager will also be responsible for writing and publishing internal communications through various distribution methods, designing and placing advertisements across multiple media channels, and creating press releases, press kits, newsletters, and other marketing materials. Staying informed about market trends and developments is essential, as the manager will identify needs for new marketing campaigns and make recommendations to leadership as necessary.

Responsibilities

• Conduct market research to recommend and implement marketing campaigns for profitability.
• Plan and oversee internal communications strategy for key company initiatives.
• Collaborate in the development of new business lines to support the company's strategic plan.
• Work with leadership to craft messaging for employee communication needs.
• Analyze, develop, and execute social media strategies across effective platforms.
• Develop, maintain, and deliver internal and external engagement surveys.
• Create, implement, and oversee a comprehensive communications strategy.
• Distribute metrics reports related to employee engagement and marketing effectiveness.
• Adjust and maintain bi-annual marketing strategy with key stakeholders.
• Examine, select, and manage outside marketing and communications vendors.
• Oversee and manage all branding, marketing, and communication activities.
• Develop and adjust marketing strategies based on client growth and values.
• Direct leadership town halls and develop presentations for executives.
• Maintain advertising placement records and develop copy and design for ads.
• Coordinate writing and posting of employee announcements on the intranet.
• Write and publish internal communications via email and other methods.
• Coordinate design and placement of all advertising across various media.
• Create press releases, press kits, newsletters, and related marketing materials.
• Maintain knowledge of market trends and recommend new marketing campaigns.

Requirements

• Must have Bank and/or Financial Services experience.
• Bachelor's degree in Marketing, Communications, Business Management, Public Relations, or Journalism, or equivalent work experience.
• Eight (8) or more years of experience in a communications, marketing, or PR role.
• Efficient knowledge of Microsoft Office, Constant Contact, WordPress, and Adobe Creative Suite.
• Graphic design experience.
• Knowledgeable in a wide range of marketing software applications.
• Capability to create, implement, and monitor budgets.
• Superb verbal and written communication skills.
• Self-starter and team player.
• Robust leadership skills.