Marketing Communications Manager

Scriptpro - Mission, KS

Full-time

Remote - Mission, KS

Chemical Manufacturing

About the position

The Marketing Communications Manager at ScriptPro is a pivotal role responsible for developing and executing strategic marketing communication plans that align with the company's business objectives. This position requires a candidate with exceptional writing and proofreading skills, a strong understanding of the pharmacy and healthcare industry, and experience with Salesforce and marketing automation platforms. The ideal candidate will be a creative thinker capable of crafting compelling messages that resonate with the target audience, thereby enhancing the company's market presence and engagement with customers. In this role, the Marketing Communications Manager will oversee content creation and management, ensuring that all marketing materials are clear, persuasive, and engaging. This includes writing for various channels such as websites, newsletters, brochures, press releases, and social media. The manager will also be responsible for proofreading and editing content to maintain accuracy and consistency with brand guidelines. Collaboration with internal teams and external partners is essential to gather information and create content that aligns with business goals. Strategic planning is another critical aspect of this position. The manager will develop and implement comprehensive marketing communication strategies to promote the company's products, services, and initiatives. This involves analyzing market trends, customer insights, and the competitive landscape to inform strategic decisions. The effectiveness of marketing campaigns will be measured and reported, providing insights and recommendations for continuous improvement. Digital marketing responsibilities include managing the company's social media presence, creating and scheduling content, and engaging with the audience. The manager will monitor and analyze social media metrics to optimize performance and drive engagement. Additionally, utilizing Salesforce to manage marketing campaigns, track leads, and analyze customer data is a key requirement. Public relations efforts will involve building and maintaining relationships with media contacts and executing PR strategies to enhance the company's reputation and visibility. The Marketing Communications Manager will work closely with the marketing team, sales team, and other departments to ensure alignment and consistency in messaging, as well as coordinate and manage external vendors and agencies as needed.

Responsibilities

• Develop and write clear, persuasive, and engaging content for various marketing channels, including websites, newsletters, brochures, press releases, and social media.
• Proofread and edit content to ensure accuracy, consistency, and adherence to brand guidelines.
• Collaborate with internal teams and external partners to gather information and create content that aligns with business goals.
• Develop and implement comprehensive marketing communication strategies to promote products, services, and initiatives.
• Analyze market trends, customer insights, and competitive landscape to inform strategic decisions.
• Measure and report on the effectiveness of marketing campaigns and initiatives, providing insights and recommendations for improvement.
• Assist in managing the company's social media presence, including content creation, scheduling, and engagement.
• Monitor and analyze social media metrics to optimize performance and drive engagement.
• Utilize Salesforce to manage marketing campaigns, track leads, and analyze customer data.
• Build and maintain relationships with media contacts.
• Execute PR strategies to enhance the company's reputation and visibility.
• Work closely with the marketing team, sales team, and other departments to ensure alignment and consistency in messaging.
• Coordinate and manage external vendors and agencies as needed.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in marketing communications, preferably in the pharmacy or healthcare industry.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Proficiency in Salesforce and Account Enablement platform.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Excellent interpersonal and communication skills.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Knowledge of digital marketing trends and best practices.
• Experience with graphic design tools and software (e.g., Adobe Creative Suite) is a plus.

Nice-to-haves

• Experience with graphic design tools and software (e.g., Adobe Creative Suite) is a plus.