Goodwill - Seattle, WA
posted 4 months ago
The Marketing and Communications Manager at Evergreen Goodwill plays a pivotal role in shaping the organization's marketing strategies and communications efforts. This position requires a collaborative approach, working closely with internal stakeholders and the MarCom team to plan, develop, and execute marketing initiatives that not only drive traffic to retail stores but also enhance revenue and fulfill broader brand objectives. The manager will engage with diverse audiences, including shoppers, material donors, financial supporters, and students, utilizing both owned and paid marketing channels to effectively communicate the organization's mission and values. In this role, the Marketing and Communications Manager will be responsible for strategic planning, collaborating with leadership to create marketing strategies that align with organizational goals. The execution of marketing campaigns will be a key focus, ensuring that all initiatives are delivered on time and within budget while achieving desired outcomes. Content creation is another essential function, requiring collaboration with in-house designers and copywriters, as well as external vendors, to develop engaging materials for various channels such as websites, social media, email newsletters, and press releases. The manager will also be tasked with stakeholder engagement, building and maintaining relationships to solicit input and report on results. Project management skills are crucial, as the role involves coordinating cross-functional teams and external vendors to ensure smooth execution of marketing projects, including seasonal sales and events. Data and performance reporting will be a regular part of the job, monitoring campaign metrics and providing insights for improvement. Brand management is a critical aspect of this position, requiring the manager to uphold the organization's brand guidelines across all marketing materials. Staying informed about industry trends and conducting market research will help identify opportunities for innovation. Additionally, the manager will assist in budget management, ensuring resources are allocated effectively. A commitment to the mission of Evergreen Goodwill is essential, as the manager will promote a safety culture and undertake additional duties as assigned.