Marketing & Communications Specialist III - Digital Media and Public Relations

$78,000 - $105,400/Yr

Disability Solutions - Broomfield, CO

Part-time - Mid Level

Broomfield, CO

Administrative and Support Services

About the position

BAE Systems SMS is searching for an experienced, results-oriented Digital Media and Public Relations (PR) Specialist III to join their MarCom team. This position is part of the Strategic Operations (StratOps) organization, which consists of Washington DC Operations, Marketing & Communications, and Strategic Development. As a key member of the MarCom team, the Digital Media and PR Specialist's primary purpose is to support the day-to-day digital media efforts and strategic media/press planning for SMS. Working with the Director of Public Relations, the Digital Media and PR Specialist will recommend, implement, and coordinate SMS public relations strategies and tactics to build and enhance the BAE Systems story and drive earned media visibility. The StratOps team promotes and elevates the business within our markets, works with customers and industry to influence and drive growth, and facilitates collaboration across the business enterprise to increase opportunities. The role involves creating, planning, executing, and analyzing organic and paid social media campaigns that support strategic business unit priorities, enterprise-wide brand initiatives, and recruiting efforts. The specialist will collaborate with the marketing team to ensure the social media strategy is integrated with other marketing efforts, write post copy, and maintain a posting schedule for social media platforms while regularly curating platform-specific content including images, videos, and graphics. Additionally, the specialist will monitor competitor social media, track and report social media platform analytics to key stakeholders, and create new landing pages for the Space & Mission Systems sector of the BAE Systems, Inc. external website. The role also includes collaborating cross-functionally with SMS and BAE Systems, Inc. teams to maintain and improve website content, producing a Strategic Operations quarterly customer newsletter, and driving or creating inventive, meaningful blog and e-newsletter content to support various organizational areas. The specialist will also assist with media relations, including creating proactive media pitches, press releases, and other communications to optimize media pick-up and achieve organizational objectives.

Responsibilities

• Create, plan, execute and analyze organic and paid social media campaigns that support strategic business unit priorities, enterprise-wide brand initiatives and recruiting efforts.
• Collaborate with the marketing team to ensure the social media strategy is integrated with other marketing efforts.
• Write post copy, partnering with team leads to develop impactful and engaging content for various platforms.
• Maintain a posting schedule for social media platforms and regularly curate platform-specific content including images, videos, and graphics.
• Monitor competitor social media.
• Track and report social media platform analytics to key stakeholders, identifying growth areas and opportunities for improvement.
• Create new landing pages for the Space & Mission Systems sector of the BAE Systems, Inc. external website.
• Collaborate cross-functionally with SMS and BAE Systems, Inc. teams to maintain and improve website content.
• Produce a Strategic Operations quarterly customer newsletter.
• Drive and/or create inventive, meaningful blog and e-newsletter content at a regular cadence to support areas across the organization, from events to launches to thought leadership.
• Copyedit and review content for messaging, style guidelines, and brand consistency.
• Monitor, measure, and assess the performance of SMS website content.
• Support employee and external communications as assigned.
• Assist with customer and internal image approvals.
• Develop and implement the overall media and public relations strategy that aligns with the broader MarCom strategy and protects the BAE Systems, Inc. brand.
• Create and write proactive media pitches, press releases, blogs, features articles, talking points, media statements and opinion editorials to optimize media pick-up and achieve organizational objectives.
• Assist with earned media campaigns and vet media requests and inquiries.
• Help develop detailed materials and training to support and prepare company representatives/subject matter experts for interviews and interactions with the media.
• Develop and maintain good working relationships with the media and key stakeholders.
• Collaborate with MarCom and StratOps team on content, messaging, channels and media and public relations support for events/tradeshows/STEM activities.
• Support the Senior Manager Public Relations & Employee Communications in partnering with the communications team on announcements, press releases and community engagement.
• Serve as a liaison to a BAE Systems SMS business unit or function, developing a strategic communications plan for that business or function and executing on all internal and external communications to support that business/function.

Requirements

• Bachelor's degree plus 6 or more years related experience.
• Exceptional business acumen, writing and communication skills, strategic perspective and collaborative spirit.
• Experience in media relations, including media pitching, vetting and responding to media requests/inquiries and organizing media events and interviews.
• Solid relationships with media and key influencers.
• Demonstrated ability to identify and leverage new public relations channels.
• Experience using Cision/PR Newswire or other press release distribution service.
• Knowledge of media monitoring and analytics tools.
• Proven project management skills.
• Experience and the ability to collaborate with individuals and teams at all levels whether at company or within media organizations.

Nice-to-haves

• Ability to assist with basic video and photo editing.
• Experience scriptwriting and storyboarding.
• Familiarity with Microsoft SharePoint and Adobe Creative Suite.
• Familiarity with the Aerospace and Defense industry.
• Photography and video experience.

Benefits

• Health, dental, and vision insurance
• Health savings accounts
• 401(k) savings plan
• Disability coverage
• Life and accident insurance
• Employee assistance program
• Legal plan
• Discounts on home, auto, and pet insurance
• Paid time off
• Paid holidays
• Paid parental leave
• Paid military leave
• Paid bereavement leave
• Federal and state sick leave
• Company recognition program for monetary or non-monetary awards.