University of California - Davis, CA
posted 3 months ago
Under the supervision of the Assistant Director of Marketing, the Marketing Communications Specialist is primarily responsible for planning, developing, and implementing the email and social media communication plans on behalf of the Robert and Margrit Mondavi Center for the Performing Arts. This role involves creating email campaigns that drive awareness, ticket sales, and/or memberships; segmenting and pulling lists from the database; and adhering to the brand guidelines of the organization. The incumbent will oversee a Mondavi Center social media content calendar, implementing social media strategy in support of organizational objectives, community management, and social media engagement, which includes conceptualizing, researching, writing, and editing content. The Communications Specialist will monitor trends and track social media and email performance, provide reporting, and make tactical adjustments as necessary to meet stated objectives. Additionally, this position will provide administrative support as needed and collaborate with UC Davis marketing student employees. The role also requires attendance at a selection of Mondavi Center performances, special events, and other artist- and campus-related activities to capture social media content and represent the Mondavi Center Marketing Department.