Porsche Motorsport North America - Los Angeles, CA
posted 4 months ago
The Marketing Communications Specialist at Porsche Motorsport North America plays a crucial role in enhancing the brand's visibility and engagement through various communication channels. This position involves coordinating all communication efforts, including press releases and social media management, to effectively promote Porsche Motorsport North America. The specialist will be responsible for identifying and executing new sponsorship opportunities, which are vital for the growth and visibility of the brand. Additionally, the role requires a focus on expanding the company's social media presence, ensuring that Porsche Motorsport North America remains at the forefront of motorsport communication. In terms of responsibilities, the Marketing Communications Specialist will build and manage the company's social media profiles and online presence to increase exposure. This includes developing a cohesive and exciting brand image for Porsche Motorsport North America and coordinating social media activities with external agencies. The specialist will also create and execute a comprehensive communication plan, co-create press releases, and manage the company's websites to ensure consistent messaging across all platforms. Sponsorship management is another key aspect of this role. The specialist will discover and reach out to potential sponsors, develop creative sponsorship activations, and ensure that sponsorship branding is effectively displayed during race weekends. After each event, the specialist will create detailed sponsorship reports to analyze the effectiveness of these partnerships. Event planning is also part of the job, where the specialist will support the organization of customer workshops and gatherings, contributing to the overall customer experience and engagement with the brand. Other duties may be assigned as needed, making this a dynamic and multifaceted role within the organization.