Marketing & Communications Specialist

$68,640 - $68,640/Yr

University of Redlands - Burbank, CA

Full-time - Mid Level

Hybrid - Burbank, CA

Educational Services

About the position

The Marketing & Communications Specialist at the University of Redlands plays a crucial role in enhancing the university's brand and community engagement through strategic marketing initiatives. This full-time position involves creating and managing content across various platforms, including social media, digital campaigns, and print materials, while collaborating with multiple departments to craft compelling narratives that resonate with diverse audiences. The specialist will leverage digital marketing tools and storytelling to support recruitment efforts and strengthen the university's reputation as a leading institution of higher education.

Responsibilities

• Develop and execute university-wide social media strategy across multiple platforms aligned with recruitment objectives and audience engagement goals.
• Curate, schedule, and publish high-impact content that supports strategic initiatives such as student recruitment and community engagement.
• Monitor social media conversations and trends to identify opportunities for proactive engagement and foster positive relationships.
• Collaborate with cross-functional teams to create targeted, integrated campaigns promoting university achievements and enhancing the student experience.
• Utilize data analytics and social listening tools to track and evaluate social media performance and refine strategies accordingly.
• Develop clear, compelling written content for various channels, including the university website, blogs, and newsletters.
• Gather authentic stories from faculty, staff, and students to showcase the university's programs and culture.
• Craft persuasive messaging for print and digital marketing materials, ensuring alignment with the university's brand strategy.
• Support the creation of multimedia content, ensuring consistent messaging across formats and channels.
• Contribute to the development of strategic content calendars to ensure timely and relevant messaging.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Proven experience in social media management, content creation, and digital marketing, ideally within the higher education sector.
• Strong writing, editing, and storytelling skills, with the ability to communicate complex information engagingly.
• Proficiency with social media platforms and tools like Hootsuite, Sprout Social, or similar.
• Familiarity with analytics tools to track performance and inform strategic decisions.

Nice-to-haves

• Proven experience in higher education marketing, communications, or recruitment campaigns.
• Proficiency in using email marketing platforms and content management systems to execute integrated campaigns.
• Knowledge of social media management tools and analytics platforms for campaign tracking and performance optimization.

Benefits

• Health insurance
• Dental insurance
• 401k
• Paid holidays
• Flexible scheduling
• Professional development opportunities