University of Utah - Salt Lake City, UT
posted 3 months ago
The University of Utah is seeking a dynamic and creative Marketing and Communications Specialist to join the Enrollment Marketing Team within Graduate Programs & Executive Education at the David Eccles School of Business. This full-time, on-campus role is essential for ensuring seamless collaboration between various programs and the marketing team. The Specialist will be responsible for coordinating and executing a variety of marketing initiatives aimed at driving enrollment and enhancing the brand presence of the school. The ideal candidate will possess a versatile skill set that includes content creation, design, and technical abilities, and will thrive in a fast-paced, collaborative environment. In this role, the Marketing and Communications Specialist will manage and execute multi-channel marketing campaigns, develop comprehensive marketing plans, and create compelling content for various platforms. The Specialist will also assist in designing visually appealing marketing collateral using Adobe Creative Suite, implement SEO strategies, manage Google Ads campaigns, and conduct market research to inform marketing strategies. Additionally, the Specialist will track and analyze the performance of marketing initiatives, coordinate the production of promotional materials, and maintain the recruiting events calendar. The position requires a proactive individual who is eager to learn and explore new marketing trends, tools, and techniques. The Specialist will work closely with remote team members, program directors, and other stakeholders to support marketing efforts and achieve enrollment goals. This role offers an exciting opportunity to make a meaningful impact on prospective students' journeys and contribute to a positive, collaborative team culture.