Marketing Communications Specialist

$24,960 - $31,200/Yr

Girl Scouts Of The Desert Southwest - El Paso, TX

Full-time - Entry Level

Remote - El Paso, TX

About the position

The Marketing Communications Specialist is responsible for enhancing the organization's brand and public image through effective marketing, public relations, and communication strategies. This role involves executing campaigns to promote Girl Scouting to various audiences, collaborating with leadership to drive membership growth, program awareness, and community support.

Responsibilities

• Assist in the development and execution of a comprehensive marketing, public relations, and communications strategy.
• Execute day-to-day social media initiatives, including content creation and community engagement.
• Cultivate relationships with local and mainstream media to increase visibility and support membership recruitment.
• Develop and execute marketing campaigns across various media to attract new members and promote fundraising efforts.
• Design and coordinate the production of council communications, ensuring alignment with the Girl Scout brand.
• Write press releases, feature stories, and marketing materials to highlight achievements and events.
• Ensure all communications reflect the Girl Scout brand essence and update the council website regularly.
• Create digital and print materials for large-scale events and provide event support.
• Collaborate with all departments to develop integrated communications campaigns.
• Track and analyze the effectiveness of marketing and communications campaigns.

Requirements

• Associate degree or two years of directly related work experience.
• Strong interpersonal, written, and oral communication skills including public speaking skills.
• Proficient in Microsoft Office including Word, spreadsheets, and Outlook.
• Experience with database systems, such as Salesforce, preferred.
• Demonstrated ability to work as part of a team, multi-task, meet deadlines, and maintain confidentiality.

Nice-to-haves

• Experience in marketing or communications roles for non-profit organizations.
• Familiarity with graphic design software for creating marketing materials.

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance