Marketing Communications Specialist

Empath Health - Clearwater, FL

Full-time

Clearwater, FL

Ambulatory Health Care Services

About the position

Empath Health is currently seeking a Communication Specialist to join our team. The mission of this role is to develop and implement communication strategies that foster a supportive and informed environment for patients, families, and healthcare staff, thereby enhancing the overall experience within the community health care setting. In the role of Communication Specialist at Empath Health, the individual will be pivotal in crafting and disseminating clear, empathetic, and strategic communications that resonate with all stakeholders. By managing internal channels effectively and maintaining a robust crisis communication plan, they ensure that staff are aligned with organizational policies and initiatives, while also providing patients and their families with accessible and understandable information. The continuous measurement and refinement of these efforts are crucial for optimizing engagement and satisfaction, making this role essential to the organization's mission of delivering compassionate community health care services. The Communication Specialist develops and implements communication strategies to enhance colleague and client engagement and satisfaction. They create clear, accessible informational materials for patients, their families, and healthcare staff to facilitate better understanding and care. Additionally, they manage internal communication channels to keep staff informed and aligned with the organization's policies and initiatives, and conduct regular measurement and analysis of communication efforts to optimize outreach and educational initiatives.

Responsibilities

• Develop and implement communication strategies to enhance colleague and client engagement and satisfaction.
• Create clear, accessible informational materials for patients, their families, and healthcare staff.
• Manage internal communication channels to keep staff informed and aligned with the organization's policies and initiatives.
• Conduct regular measurement and analysis of communication efforts to optimize outreach and educational initiatives.

Requirements

• A basic understanding of not-for-profit and community health care.
• Proven experience in creating engaging content for TikTok, Instagram Reels, and other social media platforms, with a portfolio that highlights creativity and effectiveness.
• Well-versed in the latest trends, features, and best practices for content creation on TikTok and Instagram.
• Skilled in storytelling, copywriting, and video editing, demonstrating a keen eye for detail.
• Experienced in writing blogs and internal communications for various divisions within an organization.
• Adheres to brand standards, accurately representing organizational vision and brand strategy while understanding and engaging a diverse audience.
• Excellent communication skills with the ability to work collaboratively within a team.
• Self-motivated and able to manage projects independently from start to finish.
• Bachelor's degree preferred.