Marketing & Community Relations Manager

Dr Black's Eye Associates - Jeffersonville, IN

Full-time - Mid Level

Jeffersonville, IN

About the position

The Marketing & Community Relations Manager at Dr. Black's Eye Associates is responsible for the development, maintenance, and growth of the practice. This role involves coordinating and implementing outreach programs, serving as a patient advocate, and representing the practice's best interests in a professional manner. The manager will also be tasked with fostering relationships with referring providers and ensuring effective communication and follow-up with them.

Responsibilities

• Develop, budget, organize, and manage the outreach department.
• Establish and foster relationships with optometric and other referring providers.
• Maintain protocols for visiting a minimum of six existing referring providers and two prospects per week.
• Coordinate continuing education functions for practice referral sources.
• Provide ongoing educational support tools to referring providers regarding reimbursement and compliance.
• Coordinate with medical staff to ensure proper communication with referring providers.
• Communicate regularly with referring providers who co-manage patients with the practice.
• Ensure compliance of co-management forms and meet expectations of co-managing doctors.
• Regularly communicate with the executive committee and medical director with written status reports.
• Maintain a database with information regarding referral sources and patterns.
• Prepare a yearly calendar of events for referring providers.
• Coordinate and implement patient outreach programs, including vision and eye pressure screenings.
• Operate screening equipment and arrange participation in community health programs.
• Develop events and seminars in accordance with the marketing plan.
• Oversee community, public, and media relations.
• Consult with the executive committee on marketing campaigns and develop promotional materials.

Requirements

• High school diploma or equivalent required.
• Bachelor's degree or commensurate experience in communications, marketing, business or related fields preferred.
• 1+ years of experience with community outreach activities preferred.
• 1+ years as a physician liaison preferred.
• Previous experience working with an ophthalmic/optometric practice preferred but not required.
• Previous experience in managing marketing campaigns preferred but not required.
• Strong organizational skills with attention to detail.
• Excellent communication skills with the ability to write reports and business correspondence.

Nice-to-haves

• Experience in social media management.
• Knowledge of basic marketing platforms.
• Ability to track practice growth and progress of various initiatives.