Marketing Content & Communications Manager

$120,000 - $140,000/Yr

Tarter Krinsky & Drogin Llp - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

Tarter Krinsky & Drogin LLP (TKD) is seeking a highly motivated Marketing Content & Communications Manager to join our dynamic Marketing Team. This role is pivotal in developing and implementing all internal and external communications for the firm. Under the guidance of the Chief Marketing and Business Development Officer (CMBDO), the Communications Manager will oversee the drafting, editing, and execution of a wide range of communications, ensuring that the firm's messaging is consistent, engaging, and effective across all platforms. The successful candidate will be responsible for managing the creation of marketing collateral, digital media, and client-facing communications. This includes drafting and editing press releases, biographies, award entries, and other critical communications projects. The Communications Manager will also develop firm collateral such as practice descriptions, case studies, brochures, and profiles of attorneys and alumni. A key aspect of this role is to implement a collateral library that leverages existing firm technology, ensuring that the marketing team is aware of available materials and that new materials are added in real time, particularly for pitches and proposals. In addition to managing the client alert process and liaising with attorneys, the Communications Manager will oversee the firm's social media accounts, creating and managing a content calendar, generating campaigns, and measuring their effectiveness. The role also involves developing content for the firm's digital program, focusing on platforms like LinkedIn, Twitter, and Instagram, and providing reports on social media statistics to inform strategy. The Communications Manager will collaborate with the CMBDO to train attorneys on leveraging digital media for marketing and business development, and will play a crucial role in developing and implementing public relations and marketing campaigns. The position requires a proactive individual who can excel in a fast-paced, team-oriented environment, with strong project management and organizational skills. The firm values professional growth and offers a supportive environment where employees can develop their skills and contribute meaningfully to the firm's success.

Responsibilities

• Develop and implement all internal and external communications for the firm.
• Oversee the drafting, editing, and execution of a wide range of communications.
• Manage the creation of marketing collateral, digital media, and client-facing communications.
• Draft and edit press releases, biographies, award entries, and other critical communications projects.
• Develop firm collateral such as practice descriptions, case studies, brochures, and profiles of attorneys and alumni.
• Implement a collateral library leveraging existing firm technology.
• Manage the client alert process, including substantive review and proofreading.
• Oversee the firm's social media accounts and manage related vendors.
• Create and manage a content calendar for social media, generating campaigns and measuring efficacy.
• Develop content for the firm's digital program, focusing on LinkedIn, Twitter, and Instagram.
• Provide reports on social media statistics to inform strategy.
• Train attorneys on leveraging digital media for marketing and business development.
• Develop and implement firm public relations and marketing campaigns.
• Draft and post the firm's website content in collaboration with the marketing department.
• Promote and support firm events, webinars, and speaking engagements.
• Collaborate with the Marketing team to conceptualize and publish podcasts and other media projects.
• Ensure editorial guidelines and branding consistency throughout marketing collateral.
• Educate the marketing team on communications initiatives, guidelines, standards, and policies.
• Develop and monitor systems and procedures for the communications function, including website management and editorial calendars.
• Measure and provide reports on performance of content and communications.
• Create and monitor the calendar for awards and rankings, ensuring adequate lead time for attorney involvement.
• Manage service providers, including PR firms, and craft submission strategies for awards and rankings.
• Draft internal communications materials such as announcements and invitations.

Requirements

• BA in journalism or a writing-intensive discipline such as history or English.
• 7-10 years' experience in a communications role.
• 4-5 years' experience in the legal industry.
• Exceptional written and oral communication skills.
• Ability to produce concise, clean copy on deadline.
• Adept editor and agile writer capable of crafting copy in various voices and styles.
• Tech-savvy with expertise in social media, content management systems (WordPress preferred), and SEO best practices.
• Critical thinker with a solution-oriented, proactive attitude.
• Strong project management and organizational skills.
• Ability to handle confidential information and interact with individuals at all levels.

Nice-to-haves

• Podcasting experience.
• Familiarity with AI in content production.
• Video storyboarding and creation, particularly for social media.

Benefits

• Disability insurance
• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• Life insurance