Marketing Content Coordinator

Eagle Industries - New Orleans, LA

Full-time - Mid Level

New Orleans, LA

Plastics and Rubber Products Manufacturing

About the position

Eagle Industries, a leader in jobsite protection solutions with over 30 years of experience, is seeking a Marketing Content Coordinator to join our team in New Orleans, LA. This full-time position is integral to our marketing efforts, focusing on creating, managing, and optimizing content across various platforms to support our marketing strategies. The Marketing Content Coordinator will work closely with the Marketing Operations Coordinator, Graphic Designer, and Chief Marketing Officer (CMO) to ensure cohesive and effective marketing campaigns. The ideal candidate will be a creative thinker with excellent project management skills, strong writing abilities, and a solid understanding of content marketing best practices. In this role, you will be responsible for developing and executing a content strategy that aligns with the company's marketing and growth goals. You will produce content for all marketing channels, including social media, email, website, blog, video, and sales enablement. Continuous monitoring and optimization of content to drive SEO will be a key part of your responsibilities. Collaboration with the graphic designer, marketing operations, and freelancers will be essential to manage and deploy content for multiple projects, products, and campaigns. You will also coordinate with freelancers to manage project timelines and ensure timely content delivery. Maintaining the content calendar and providing necessary creative assets to marketing operations will be part of your daily tasks. You will work on boosted content and paid content promotion in collaboration with marketing operations and freelancers. Additionally, you will monitor industry trends and media outlets for relevant opportunities, making content recommendations based on your findings. Tracking the performance metrics of content and recommending modifications for improvement will also be crucial to your success in this role.

Responsibilities

• Develop and execute a content strategy that aligns with the company's marketing and growth goals.
• Produce content for all marketing channels, including social media, email, website, blog, video, and sales enablement.
• Continuously monitor and optimize content to drive SEO.
• Collaborate with the graphic designer, marketing operations, and freelancers to manage and deploy content for multiple projects, products, and campaigns.
• Coordinate with freelancers to manage project timelines and ensure timely content delivery.
• Maintain the content calendar and provide necessary creative assets to marketing operations.
• Work on boosted content and paid content promotion with marketing operations and freelancers.
• Monitor industry trends and media outlets for relevant opportunities and make content recommendations.
• Track the performance metrics of content and recommend modifications for improvement.

Requirements

• Bachelor's or Associate's degree in marketing, social media, graphic design, or related field.
• 3+ years of experience in marketing/digital marketing.
• Excellent writing, editing, and proofreading skills.
• Experience in Microsoft Office Suite, Adobe Creative Suite, Google Ad Platforms, video editing software, data analytics, and content management systems.
• Strong understanding of marketing functions, SEO best practices, and email marketing processes.
• Basic knowledge of graphic design, photography, and video fundamentals.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Creative thinker with a solid attention to detail and passion for storytelling.
• Familiarity with the construction industry or B2B marketing is a plus.

Nice-to-haves

• Familiarity with the construction industry or B2B marketing is a plus.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• 401(k) matching