Marketing Content Director - Hybrid Role in Chicago, IL

$97,253 - $175,761/Yr

Adtalem Global Education - Chicago, IL

Full-time - Senior

Hybrid - Chicago, IL

Educational Services

About the position

Adtalem Global Education is seeking a Marketing Content Director to lead the creative strategy, content creation, and advertising development for Walden University, as well as B2B marketing initiatives. This role is pivotal within the Creative and Content Center of Excellence (COE), where the Director will build and guide a team of marketing professionals dedicated to delivering high-quality creative and content across various paid and owned channels. The ideal candidate will possess a deep understanding of what constitutes an effective creative brief and will be adept at collaborating with both agency partners and in-house creative teams to meet brand and performance objectives. In this hybrid role, the Director will be required to work in the Chicago office three days a week, while the remaining days can be spent working from home. The successful candidate will immerse themselves in target profiles, brand ideas, and campaign details to drive creative strategy. They will implement data-driven reporting for optimization and agile testing plans, ensuring that all creative outputs are aligned with brand goals and performance metrics. The Director will also oversee the strategy and development of B2B partner activations and materials, manage agency relationships, and establish efficient processes for workflow and project management within the COE. This position requires a strong leader who can effectively manage multiple projects simultaneously while fostering collaboration across various teams, including institutional marketing, product, finance, and compliance. Excellent communication skills and the ability to interface with stakeholders at all levels are essential for success in this role.

Responsibilities

• Lead the creative strategy, content creation, and advertising development for Walden University and B2B marketing initiatives.
• Build and guide a team of marketing professionals responsible for delivering creative and content across paid and owned channels.
• Develop and implement data and reporting for optimization, learning, and agile testing plans.
• Partner with agencies to deliver on-brief, full funnel creative to drive brand and performance-driven paid channels.
• Oversee the strategy and development of B2B partner activations and materials in partnership with institutional B2B teams.
• Create and review monthly and annual budgets for marketing initiatives.
• Evaluate and drive creative storytelling with channel and platform best practices.
• Oversee owned channel creative for social media, CRM, events, and direct mail.
• Collaborate with channel leads, institutional marketing teams, product teams, finance, and compliance.
• Manage agency relationships, including budget management and day-to-day operations.
• Establish and build productive and efficient processes for workflow and project management in the COE.

Requirements

• Bachelor's degree required.
• At least 10+ years' experience in a marketing management position.
• Agency experience strongly preferred.
• Experience in understanding market research and insights, as well as implementing performance data reporting.
• Proven knowledge of lead-generating marketing programs including direct mail, seminars, trade shows, events, and online campaigns.
• Experience developing and managing a budget and understanding financial implications of marketing programs.
• Proficiency in Microsoft Office/Teams, project management platforms (Workfront, Monday), and various marketing programs.
• Ability to work in a fast-paced, highly regulated environment.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Strong leadership and collaboration skills, with experience managing requests from numerous stakeholders.
• Excellent written and verbal communication skills.

Nice-to-haves

• Experience working in a complex or matrix environment.
• High level of enthusiasm and dynamism, functioning well in a team-driven and highly creative environment.

Benefits

• 401(k) with 6% match
• Dental insurance
• Disability insurance
• Health insurance
• Vision insurance
• Flexible Time Off (FTO) Policy
• 12 Paid Holidays
• Participation in an annual incentive program based on performance.