Marketing Content Lead

$65,000 - $74,000/Yr

Colt's Manufacturing Company - West Hartford, CT

Full-time - Senior

West Hartford, CT

Fabricated Metal Product Manufacturing

About the position

The Marketing Content Lead at Colts Manufacturing Company is responsible for coordinating various marketing programs, events, and initiatives. This role involves managing content strategy, overseeing content creation, and ensuring alignment with the company's branding strategy. The position requires collaboration with internal teams and external agencies to enhance marketing efforts and improve content effectiveness.

Responsibilities

• Coordinate with external marketing agencies as needed
• Organize and manage the asset library for internal and external use
• Lead the development and implementation of Colts content strategy
• Manage and update the content calendar
• Create and oversee content, including coordinating photography and videography
• Monitor and test different content formats and distribution channels for optimal performance
• Stay current with industry trends and customer needs to refine content strategies
• Facilitate customer service inquiries via social media channels
• Update web content in collaboration with digital marketing, product marketing, and creative teams
• Analyze performance metrics to ensure marketing content effectiveness
• Develop internal marketing materials for Colt
• Create external marketing materials, such as catalogs and spec sheets
• Build and maintain relationships with internal teams and external organizations to enhance marketing effort
• Collaborate with Sales and Customer Service to ensure alignment with the companys branding strategy
• Represent Colt at corporate events, trade shows, and conferences as needed
• Identify opportunities for improvement within the marketing department and make recommendations
• Keep up with industry knowledge through education and trade publications
• Assist management with various marketing projects and additional duties as assigned

Requirements

• BA/BS Degree in Business or Marketing, or equivalent experience
• Minimum of 5 years of experience in marketing, preferably within the sporting goods industry
• Detail-oriented with exceptional communication, organizational, and decision-making skills
• Proficiency in Microsoft Office
• Demonstrated ability to create and maintain a cohesive brand voice across various channels
• Strong sense of taste and understanding of how to craft compelling and effective content
• Ability to manage multiple projects simultaneously while maintaining meticulous attention to detail and accuracy