Marketing Content Manager, Latin America Private Banking

JPMorgan Chase - New York, NY

Full-time

New York, NY

Credit Intermediation and Related Activities

About the position

Join J.P. Morgan Private Bank's Marketing team and shape the content strategy for our Latin America business. This role offers the chance to deepen client relationships and attract new prospects through innovative content and digital communication strategies. As a Content Marketing Manager within the Private Bank, you will define and manage the content and communication strategy for the business in Latin America. Your work will enhance client relationships, attract new prospects, and improve client experiences through various digital channels and content formats, collaborating with key stakeholders and Centers of Excellence to deliver impactful content programs and campaigns. In this position, you will develop and execute a content marketing strategy that aligns with business objectives, elevating our brand presence and product offerings among existing clients and prospects with measurable results. You will manage and deliver digital campaigns and content programs, including market commentaries, across various formats such as e-mail, web articles, videos, and social media posts, utilizing digital channels including e-mail, web, social media, paid media, and messaging apps in partnership with colleagues from different Centers of Excellence. Additionally, you will develop a content framework to support the acquisition of prospects via digital media campaigns, exploring audience segmentation and testing opportunities. Implementing innovative strategic marketing programs and initiatives to increase investment product penetration with new and existing clients will be a key focus. You will partner with Business Intelligence and Digital teams to analyze engagement metrics, commercial results, and ROI to improve content strategy and audience segmentation. Curating, writing, and editing content products and communications will also be part of your responsibilities, along with managing the content marketing budget and resources to ensure efficient budget allocation.

Responsibilities

• Develop and execute a content marketing strategy that aligns with business objectives.
• Manage and deliver digital campaigns and content programs, including market commentaries, across various formats.
• Develop a content framework to support the acquisition of prospects via digital media campaigns.
• Implement innovative strategic marketing programs and initiatives to increase investment product penetration.
• Partner with Business Intelligence and Digital teams to analyze engagement metrics, commercial results, and ROI.
• Curate, write and edit content products and communications.
• Manage content marketing budget and resources, ensuring efficient budget allocation.

Requirements

• 7 years of content development experience in financial services or related industries.
• Bilingual in English and Spanish/Portuguese.
• Strong editorial, writing, and organizational skills.
• Data-driven marketing approach with experience in audience analysis, segmentation, and content performance measurement.
• Understanding of the Latin American region and macroeconomic landscape.
• Excellent project management, problem-solving, and relationship management skills.

Nice-to-haves

• Bachelor's degree.
• Experience in investments, marketing, or financial services.
• Experience with leading brands and/or marketing organizations.
• Familiarity with digital marketing tools and platforms.
• Ability to work in a fast-paced, collaborative environment.
• Analytical and strategic thinking skills.