Marketing Content Manager

Berkley - Marlborough, MA

Full-time

Marlborough, MA

Administrative and Support Services

About the position

The Marketing Content Manager at Berkley Accident and Health is responsible for creating and managing high-quality marketing content that effectively communicates the company's health products and enhances brand awareness. This role combines hands-on content creation with strategic project management, requiring an experienced writer who can translate complex insurance concepts into accessible language for diverse business audiences. The position emphasizes collaboration with various teams to ensure alignment with business objectives and regulatory requirements.

Responsibilities

• Help drive awareness of Berkley Accident and Health as a market leader and ensure effective positioning of health products in the marketplace.
• Develop a wide range of high-quality and engaging content, including product sell sheets, blog articles, white papers, customer success stories, newsletters, webinar promotions, presentations, and press releases.
• Manage short and long-term communication projects, including product enhancements, newsletters, sales tools, and events.
• Translate complex insurance concepts into clear, concise language accessible to all business audiences.
• Understand and adhere to brand guidelines, voice, and style.
• Support sales and internal events by writing pre- and post-event emails, presentations, and follow-up surveys.
• Provide sales enablement tools that empower the sales team to effectively communicate strengths.
• Collaborate with the marketing team and other functional areas to ensure content aligns with business objectives and meets regulatory requirements.
• Manage the content lifecycle for marketing materials, including creation, approval, and retirement of content.

Requirements

• Bachelor's degree in marketing, journalism, communication, writing, or a related field, or equivalent relevant experience.
• 5-10+ years of copywriting or content marketing experience in a B2B setting.
• Strong preference for experience at an insurance carrier, brokerage, employee benefits, financial services, or healthcare company.
• Exceptional writing, editing, and communication skills, with writing samples available upon request.
• Experience writing B2B marketing materials such as newsletters, product sell sheets, presentations, blog articles, and press releases.
• Ability to translate complex information into compelling stories for various audiences.
• Ability to manage multiple projects simultaneously while remaining flexible and meeting deadlines.
• Superior attention to detail and ability to work independently and collaboratively.
• Advanced skills in MS Word and PowerPoint.
• Willingness to travel occasionally to company events as needed.

Benefits

• Competitive compensation plan
• Robust benefits package for full-time regular employees