Marketing Content Manager

Staffmark - Itasca, IL

Full-time - Mid Level

Itasca, IL

Administrative and Support Services

About the position

The Marketing Content Manager will play a crucial role in developing and executing content strategies for the Health Solutions team of a leading company in the healthcare and risk management industry. This hybrid position requires a professional with strong content creation skills, ideally with graphic design experience, to produce various marketing materials aimed at engaging and informing a targeted audience. The role involves collaboration with multiple departments to enhance brand awareness and drive traffic through effective content marketing methodologies.

Responsibilities

• Write, edit, create, and publish original content including blog posts, articles, brochures, infographics, videos, newsletters, case studies, and other assets for multiple internal and external channels.
• Develop compelling and creative presentations with Business Development executives to produce engaging educational presentations.
• Uphold brand consistency and increase brand/product awareness.
• Collaborate with other departments to help refine the brand story and work with the Content Manager and others on the Marketing team to plan content that aligns with Marketing strategy.
• Assist in monitoring content performance and reporting on content analysis, metrics, KPIs.
• Contribute to the overall content strategy with fresh, innovative ideas and solutions.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English or a related discipline.
• Minimum of 5 years of experience in web related marketing and content development.
• Experience creating content for B2B digital and email marketing campaigns and growing a social media audience, specific to healthcare insurance/risk management field space.
• Excellent written and verbal communication skills; copywriting, editing, and proofreading original content.
• Ideally some knowledge of graphic design using such software as Adobe Creative Cloud (Photoshop, Illustrator, InDesign, etc.), Canva, etc.
• Basic working knowledge of project management and marketing automation tools e.g., HubSpot.
• Basic working knowledge of Content Management Systems (CMS), specifically WordPress.
• An understanding of SEO best practices and the ability to create and optimize content for search engine results.
• Ability to deliver results throughout multiple stages in the buying journey, from engagement to education to conversion.
• Skilled in developing compelling and creative presentations using PowerPoint.
• Project management skills and the ability to balance multiple priorities in a fast-paced environment.
• Strong business acumen/financial literacy with the ability to understand and develop a 'big picture'.
• Strong attention to detail, problem-solving, and analytical skills.
• Works well both independently and collaboratively in a team environment.

Nice-to-haves

• Experience writing for the property & casualty insurance industry and/or knowledge of medical stop-loss insurance is highly desirable.

Benefits

• Rich Health Benefits and PTO
• 401k Program
• Wellness Programs/Initiatives
• Free on-site Fitness Facility
• Group Yoga Classes
• Ergonomic Work Stations
• Free On-site Health/Prevention Screenings
• And much more..