Marketing Content Manager

$93,514 - $173,257/Yr

Happy Returns - Atlanta, GA

Full-time - Mid Level

Remote - Atlanta, GA

Publishing Industries

About the position

The Marketing Content Manager at Happy Returns LLC is responsible for developing and executing a comprehensive content strategy that aligns with the company's marketing goals and brand vision. This role focuses on creating engaging and educational content that resonates with target audiences, while also maintaining the brand's voice and messaging. The position requires a creative and strategic thinker who thrives in a fast-paced environment and is passionate about storytelling.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with marketing goals and brand vision.
• Identify content opportunities to engage target audiences across various channels, including blogs, social media, email, website, and PR.
• Write, edit, and produce high-quality content such as articles, case studies, whitepapers, video scripts, social media posts, and newsletters.
• Collaborate with designers, videographers, and other team members to bring content to life.
• Define and maintain a consistent tone of voice that reflects Happy Returns' ethos.
• Ensure all content aligns with brand guidelines and resonates with target audiences.
• Partner with the marketing team to create content for product launches, campaigns, events, and partnerships.
• Develop thought leadership pieces that position Happy Returns as an industry leader.
• Monitor content performance metrics to understand audience engagement and optimize future content strategies.
• Work closely with product marketing, customer success, and sales teams to align content with business objectives.
• Build relationships with external partners and influencers to amplify content reach.

Requirements

• 5-7 years in content marketing, copywriting, or a related role, preferably in B2B or tech environments.
• Exceptional writing, editing, and storytelling abilities.
• Proficiency in SEO, social media trends, and content management systems.
• Experience creating multimedia content (e.g., video scripts, webinars, podcasts) is a plus.
• Creative thinker who can balance big-picture strategy with attention to detail.
• Team player with excellent communication and interpersonal skills.
• Ability to thrive in a fast-paced, innovative environment.

Nice-to-haves

• Experience in B2B marketing or tech environments.
• Familiarity with multimedia content creation.

Benefits

• Competitive compensation
• Opportunities for growth
• Dynamic, purpose-driven team environment