Marketing Content Manager

$85,000 - $100,000/Yr

Copyright Clearance Center - Westerville, OH

Full-time - Mid Level

Westerville, OH

Web Search Portals, Libraries, Archives, and Other Information Services

About the position

The Marketing Content Manager will be responsible for creating and managing captivating marketing content that aligns with the brand's voice and resonates with target audiences. This role involves collaborating with various stakeholders to develop marketing materials, track campaign performance, and contribute to the overall marketing strategy.

Responsibilities

• Participate in the development of annual marketing plans and product/service launch plans to align activity and budget to goals.
• Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel.
• Collaborate with product marketers, sales professionals, and industry experts to produce relevant content that meets the needs of key stakeholders.
• Partner with outside creatives such as video editors, producers, writers, designers, and animators throughout the creation and production process.
• Work as part of a team to create and test new content and marketing communications vehicles.
• Track progress of marketing campaigns and report on results.

Requirements

• Bachelor's degree in marketing, communications or other related field or equivalent work experience.
• 5 years of experience in producing marketing content, campaigns, and sales support materials.
• Prior experience with project management software is a plus (programs such as Asana, Smartsheet, Jira, Basecamp).
• Highly creative and process-driven, leveraging data for decision-making.
• Ability to translate persona research into content ideas while collaborating with senior subject matter experts and partners.
• Experience in Publishing, Academic Services, and Software is a plus.
• Proficient in applying established frameworks throughout the content lifecycle, including planning/ideation/mapping.
• Expertise in developing content for multiple formats/channels.
• Skilled in generating ideas, gaining internal support, and managing projects, with a knack for addressing misunderstandings.
• Effective in balancing multiple tasks, meeting deadlines, and maintaining strong relationships across teams.

Benefits

• Performance bonus eligibility
• Significant investment in employee development and well-being