Fisher Investments - Camas, WA
posted about 2 months ago
As the Marketing Content Team Leader at Fisher Investments, you will play a pivotal role in shaping the messaging strategy and content development for our in-house creative agency. Reporting directly to the Assistant Vice President of Global Marketing Content, your primary responsibility will be to lead a talented team of creative copywriters. You will oversee the creation of compelling advertisements and branded content across various platforms, including digital, print, video, radio, and email, targeting both U.S. and international audiences. Your expertise in writing, editing, and messaging strategy will be crucial in ensuring that our content resonates with prospective clients and aligns with our overall marketing objectives. In this role, you will manage a diverse range of content marketing projects, from whitepapers and landing pages to digital ad campaigns and physical mail. You will collaborate closely with designers, project managers, and marketing strategists to produce high-quality creative assets that meet the needs of our clients. By leveraging marketing performance data and consumer research, you will guide your team in developing effective messaging strategies that drive lead generation and enhance brand visibility. Your leadership will also involve coaching team members to refine their writing skills and adopt new technologies that improve collaboration and efficiency. The Marketing Content Team Leader position is not just about managing projects; it’s about fostering a culture of creativity and excellence within the team. You will be the go-to person for creative messaging and content strategy, ensuring that all deliverables adhere to Fisher's style guide and effectively communicate our value proposition to clients. This is an exciting opportunity to make a significant impact on our marketing efforts and contribute to the success of Fisher Investments.