Marketing Content Manager

Heating And Air - Sioux Falls, SD

Full-time - Mid Level

Sioux Falls, SD

Specialty Trade Contractors

About the position

Comfort Heroes was founded in 2014 and is one of the fastest growing companies in the state. The company is one of the largest providers of essential residential services in the tri-state area, serving over 10,000 homeowners annually across South Dakota, Iowa, and Minnesota. The company creates value by acquiring established local brands, applying experienced management talent, and implementing proven processes. The result of successfully performing this role is to develop and execute a content strategy that produces brand awareness and customer conversions. This includes creating, monitoring, managing, and optimizing campaigns to reach defined KPIs. This is a hands-on role where you will write and edit content while managing and owning the content strategy. The Content Manager will oversee the production and execution of all content across the organization. Campaign elements will include ad copy, emails, blogs, radio and TV scripts, and all things content for Comfort Heroes. This position will also work with our creative agency and marketing leadership to facilitate the marketing efforts. In this role, you will drive sales through the creation of engaging content, assist with a new website launch, and manage the content generation for all marketing campaigns. You will manage Social Media Ads and Google Ads, own the Comfort Heroes blog, and create content that drives brand awareness, increases web traffic, and positively impacts the website's SEO. You will also be responsible for writing, editing, and proofreading content, developing and maintaining a monthly, quarterly, and yearly content calendar, and amplifying the Comfort Heroes brand voice. You will create and monitor campaign performance to KPIs, coordinate and brainstorm with the team to improve marketing results, and evaluate metrics that affect our website traffic. As a strong team player, you will ensure that your work is performed in the timeframe agreed upon with your leader and meets the quality standards expected in a world-class organization. You will also be expected to adhere to all Comfort Heroes standards and maintain confidentiality regarding client and company information.

Responsibilities

• Develop and execute a content strategy that produces brand awareness and customer conversions.
• Create, monitor, manage, and optimize campaigns to reach defined KPIs.
• Write and edit content while managing and owning the content strategy.
• Oversee the production and execution of all content across the organization.
• Drive sales through the creation of engaging content.
• Assist with a new website launch and continual maintenance and upgrades.
• Manage the content generation for all marketing campaigns.
• Manage Social Media Ads and Google Ads.
• Own the Comfort Heroes blog and create content that drives brand awareness, increases web traffic, and positively impacts the website's SEO.
• Write, edit, and proofread content.
• Develop and maintain a monthly, quarterly, and yearly content calendar.
• Create and monitor campaign performance to KPIs.
• Coordinate and brainstorm with the team to improve marketing results.
• Evaluate metrics that affect our website traffic.

Requirements

• Bachelor's degree (Required)
• 1 year of direct content experience (Required)
• Heavy writing skills
• Outstanding organization skills
• Excellent written and verbal communication skills
• Strong decision-making and problem-solving skills
• Meticulous attention to detail
• Highly computer literate with capability in email, MS Office, and related business and communication tools
• Ability to work well under pressure and meet tight deadlines