Marketing Content Manager

Unclassified - Springfield, VA

Full-time - Mid Level

Springfield, VA

251-500 employees

About the position

The Marketing Content Manager at Lithia Motors is a pivotal role responsible for the development and execution of comprehensive content marketing initiatives aimed at enhancing Lithia's brand awareness and driving customer engagement. This position is integral to increasing traffic and generating leads that ultimately contribute to sales and customer retention. The Marketing Content Manager will collaborate across various functions and departments to create an effective content marketing strategy and editorial plan that aligns with business objectives while maintaining cost efficiency. This role requires a brand publisher mindset, focusing on creating content that resonates with the target audience and optimizing the conversion path. The editorial responsibilities include categorizing and structuring content, developing engaging material, distributing it effectively, and measuring its impact. The Marketing Content Manager will also establish editorial governance to ensure that all content is consistent with Lithia's brand voice, style, and tone, both externally and internally. Additionally, the Marketing Content Manager will work closely with teams and customers to develop project scope documents and project plans that analyze benefits, costs, and work schedules. The role also involves managing the Automotive Manufacturer and Company calendar, along with organizational communication workflows, to ensure smooth operations and timely delivery of marketing initiatives.

Responsibilities

• Develop and execute content marketing initiatives to increase brand awareness.
• Drive traffic, engagement, and leads that contribute to sales and customer retention.
• Collaborate across functions to deliver an effective content marketing strategy.
• Create content that resonates with the audience and optimize the conversion path.
• Establish editorial governance to maintain brand voice, style, and tone.
• Develop project scope documents and project plans with analysis of benefits, costs, and schedules.
• Manage the Automotive Manufacturer and Company calendar and communication workflows.

Requirements

• BA/BS or equivalent working experience.
• Experience creating content for web and traditional media.
• Proven ability to grow a social audience.
• Strong editorial mindset to understand audience consumption.
• Project management skills to handle multiple stakeholder priorities.
• Focus on delivering results in engagement, leads, and sales.

Benefits

• Competitive pay
• Medical, Dental and Vision Plans
• Paid Holidays & PTO
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs