Marketing & Content Manager

$73,299 - $105,000/Yr

Johns Hopkins - Baltimore, MD

Full-time - Mid Level

Baltimore, MD

Educational Services

About the position

The Marketing & Content Manager at Johns Hopkins University plays a crucial role in the Office of Annual Giving, overseeing a team responsible for creating and executing integrated multi-channel solicitation campaigns. This senior management position requires strategic leadership and collaboration with various university partners to enhance fundraising efforts and strengthen relationships with donors and alumni.

Responsibilities

• Lead a team of 4 direct reports and 2 indirect reports responsible for content creation, production, project management, and execution of integrated solicitation campaigns.
• Set a comprehensive solicitation strategy for each channel, ensuring alignment with industry best practices and tracking campaign results.
• Empower the Associate Director, Project Manager to oversee day-to-day project progress and decisions.
• Provide mentorship and guidance for emerging managers on the marketing team.
• Lead strategy and implementation for key university priorities, including the 150th anniversary celebration and capital projects.
• Partner with OAG unit liaisons to design solicitation campaigns that achieve individual unit goals.
• Create and maintain results reports for OAG and DAR leadership, highlighting key metrics across channels.
• Assess the feasibility of ad hoc campaigns suggested by partners throughout the year.
• Develop OAG identity by ensuring annual solicitations align with the university's tone and messaging.
• Lead and manage institutional-wide solicitation initiatives and campaigns.
• Build relationships with communications colleagues in DAR and central JHU communications.
• Develop, monitor, and analyze OAG direct marketing budget, including ROI of solicitations.
• Regularly evaluate OAG's content, messaging, and SOPs to ensure adoption of best practices.
• Partner with the Head of OAG to grow the team and ensure career opportunities for team members.

Requirements

• Bachelor's degree in a related field.
• Five years of related experience in direct marketing and/or fundraising, preferably in annual giving and integrated marketing campaigns.

Nice-to-haves

• At least one year of management experience.
• Experience in a complex, multi-divisional, results-oriented environment.
• Familiarity with higher education annual giving and alumni participation strategies.
• Experience in higher education, non-profit organizations, product marketing, business development, or management consulting.

Benefits

• Flexible work model with hybrid arrangements.
• Comprehensive health insurance coverage.
• Retirement savings plan options.
• Professional development opportunities.