Marketing Content Program Manager

$53,340 - $83,820/Yr

Paychex - Rochester, NY

Full-time - Mid Level

Rochester, NY

Professional, Scientific, and Technical Services

About the position

The Marketing Content Program Manager at Paychex is responsible for translating marketing information into effective messaging aimed at acquiring prospects and retaining clients. This role ensures consistency in message, tone, and style across various media types, while collaborating with internal stakeholders to develop strategic marketing communications.

Responsibilities

• Researches industry trends to plan, produce, and analyze written content for effective marketing communications.
• Provides product expertise and high-impact copy for print and digital media.
• Develops copy based on themes or concepts to drive business goals.
• Contributes to content planning by aligning audience needs with business objectives.
• Oversees the Compliance, SME, and SEO review process for content.
• Builds the editorial calendar and written guidelines for content creation.
• Partners with marketing teams to ensure brand consistency in voice, tone, and messaging.
• On-boards new writers to maintain partnership and consistency in content.
• Works with peers to enhance the quality of marketing pieces.
• Ensures all content meets established brand and grammatical standards.
• Writes, edits, proofreads, approves, and publishes content for Paychex websites.
• Creates a network of freelancers and influencers to support brand awareness.

Requirements

• Bachelor's Degree in a relevant field.
• 5 years of experience in content management within an in-house marketing department or advertising agency.
• Experience managing an editorial calendar for a media publication or marketing team.
• Proven exemplary writing skills.

Benefits

• Competitive salary range of $53,340 - $83,820 based on experience and location.