Marketing Content Specialist (Blockchain/Cryptocurrency)

Onhires - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

About the position

We are seeking a highly motivated and experienced Marketing Content Specialist to join our team. This role is perfect for a creative individual with a passion for blockchain and cryptocurrency, who can generate engaging content and manage our social media presence. The Marketing Content Specialist will be responsible for creating and executing a comprehensive content strategy that aligns with our brand and engages our target audience. This includes writing clear, concise, and informative articles, blog posts, and social media content on various blockchain industry topics. The ideal candidate will have a strong understanding of the cryptocurrency landscape and be able to convey complex information in an accessible manner. In this role, you will conduct in-depth research on specific cryptocurrencies, blockchain projects, and related topics to gather accurate and reliable information for both long-form and short-form content. You will also be responsible for optimizing content for SEO by incorporating relevant keywords and following best practices for on-page optimization. Collaboration with graphic designers will be essential to create visually appealing and engaging assets for published content, ensuring consistency with our branding and tone of voice. As a Marketing Content Specialist, you will manage our social media channels, including X.com and LinkedIn, and develop creative, platform-appropriate ideas to grow our audience. Engaging with followers, responding to comments and messages, and fostering a positive community environment will be key aspects of your role. You will regularly monitor the effectiveness of your content, analyze social media metrics, and stay informed about industry trends to drive innovation in our social media efforts. Ideally, you will have experience working in a venture capital (VC) firm and understand the voice, brand, and risks associated with certain types of content, allowing you to craft content that is both technical and institutional.

Responsibilities

• Generate creative ideas for content that will engage and educate our target audience.
• Write clear, concise, and informative articles, blog posts, and social media content on various blockchain industry topics.
• Develop a comprehensive content strategy and calendar in collaboration with senior management.
• Conduct in-depth research on specific cryptocurrencies, blockchain projects, and related topics to gather accurate and reliable information for content.
• Optimize content for SEO by incorporating relevant keywords and following best practices for on-page optimization.
• Work with graphic designers to create visually appealing and engaging assets for published content.
• Ensure all content is accurate, well-researched, and free from grammar or spelling errors.
• Grow MVGlobal's audience by developing and executing creative, platform- and brand-appropriate ideas for social media.
• Engage with followers, respond to comments and messages, and foster a positive community environment.
• Regularly monitor the effectiveness of your content and analyze social media metrics to track performance and identify areas for improvement.
• Stay informed about industry trends, competitor activities, and emerging platforms to drive innovation in social media efforts.

Requirements

• 5+ years of experience related to content creation, preferably within the Web3 industry.
• Proven experience as a Crypto Content Writer, Social Media Specialist, or similar role, with a strong portfolio of published content on various blockchain-related topics.
• Excellent written and verbal communication skills in English, with a keen eye for detail and the ability to convey complex information clearly and concisely.
• In-depth knowledge of the cryptocurrency industry, blockchain technology, and related topics.
• Familiarity with different types of cryptocurrencies, blockchain platforms, CeFi, and DeFi concepts.
• Strong research skills and the ability to gather information from various sources, including whitepapers, technical documentation, and credible online resources.
• Understanding of SEO best practices and the ability to optimize content accordingly.
• Familiarity with content management systems (CMS) and basic HTML.
• Ability to work independently and meet deadlines while maintaining a high level of quality and accuracy.
• Flexibility to adapt to changing priorities and handle multiple projects simultaneously.
• A passion for cryptocurrencies, blockchain technology, and the potential of decentralized finance.
• Ability to take initiative and work proactively.
• Experience in a VC firm, with an understanding of the specific voice and brand.

Nice-to-haves

• Experience with community management and engagement strategies.
• Familiarity with analytics tools to measure content performance.
• Knowledge of graphic design principles to collaborate effectively with designers.

Benefits

• Flexible work hours
• Remote work options
• Professional development opportunities
• Health insurance coverage
• Paid time off