Marketing Content Specialist (Medical Device / Life Science industry experience)

$72,800 - $79,040/Yr

Entegee - Maple Grove, MN

Full-time - Mid Level

Remote - Maple Grove, MN

Professional, Scientific, and Technical Services

About the position

The Content Experience Specialist is responsible for creating innovative and compelling customer-centric content experiences in the medical device and life sciences industry. This role involves developing and executing content strategies that engage healthcare professionals, particularly physicians, and drive marketing objectives. The specialist will collaborate cross-functionally to ensure content aligns with best practices and effectively communicates key messages across various digital channels.

Responsibilities

• Partner in the development of content and communications plans for the Interventional Coronary Therapies franchise.
• Utilize research and insights to identify key points of differentiation and messaging themes.
• Lead the development of message maps and brand strategies, creating compelling content and assets.
• Manage relationships with vendors and agencies to ensure initiatives meet objectives.
• Partner with analytics resources to test content types and demonstrate performance.
• Build and manage cross-functional relationships with Product Marketing, Digital Marketing, and other relevant teams.
• Ensure content consistency with established guidelines and processes.
• Communicate proactively with stakeholders, managing expectations and timelines.
• Acquire and maintain knowledge of industry trends and best practices.
• Serve as a thought leader by sharing knowledge with the team and stakeholders.

Requirements

• Bachelor's degree in Marketing, Business, Communications, English, Journalism, or a relevant field, or equivalent work experience.
• 5+ years of content strategy and/or marketing campaign experience in the medical device, pharma, biotech, or consumer healthcare sectors.
• Experience in developing content from concept through production for multiple channels, with a focus on digital storytelling and asset creation.
• Some copywriting experience is required.
• Understanding of brand management principles.
• Experience managing agency and external vendor partners.
• Strong interpersonal skills, both verbal and written.

Nice-to-haves

• Experience in creative services, consulting, product, or strategic marketing.
• Ability to manage multiple stakeholders and adapt to changing priorities.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Term life insurance
• Short-term disability insurance
• Commuter benefits
• 401K plan
• Paid Sick Leave
• Holiday pay