Marketing Content Writer

Uworld - Coppell, TX

Full-time - Senior

Coppell, TX

Educational Services

About the position

The Marketing Content Writer at UWorld, LLC is responsible for creating compelling B2B and B2C content that effectively communicates the value of the company's educational products. This role involves collaborating with various teams to produce high-quality content across multiple formats, including web pages, email campaigns, and thought leadership pieces, while maintaining a consistent brand voice and optimizing for SEO.

Responsibilities

• Writing clear, engaging, and impactful copy for web pages, email campaigns, blogs, brochures, infographics, video scripts, and more.
• Crafting thought leadership pieces such as whitepapers, eBooks, and bylined articles that establish UWorld as a trusted authority.
• Collaborating with internal teams to ideate and execute creative concepts for marketing campaigns and seasonal promotions.
• Partnering with designers and marketing strategists to develop materials that inspire and guide customers across their journey.
• Optimizing content for SEO to increase visibility and engagement.
• Managing multiple projects simultaneously, meeting deadlines, and delivering polished content at scale.
• Adapting to feedback with flexibility and professionalism while maintaining UWorld's brand voice.

Requirements

• Bachelor's degree in marketing, communications, journalism, or related field.
• 5+ years of experience in B2B and B2C content writing with a portfolio showcasing diverse content.
• Strong knowledge of AP style and SEO best practices.
• Exceptional writing, proofreading, and organizational skills.
• Experience with industries such as legal, healthcare, education, or finance is a plus.
• Proficiency with content management tools like Monday.com, Trello, or Asana.
• Exceptional grammar, attention to detail, and ability to self-proofread.
• Strong interpersonal skills and the ability to collaborate across teams.
• Ability to thrive in a fast-paced, dynamic environment with tight deadlines.

Benefits

• Competitive compensation (contingent on experience)
• Paid time off (based on sliding scale according to hire date and work hours)
• A generous paid holiday schedule that includes the entire week of Christmas off
• Onsite work environment, 4 days with 1 day remotely each week
• Comprehensive benefits package (medical, vision, dental, life, disability)
• 401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
• On-site group fitness classes & a relaxed work environment