Marketing Content Writer

Insurify - Cambridge, MA

Full-time - Mid Level

Cambridge, MA

Insurance Carriers and Related Activities

About the position

The Marketing Content Writer at Insurify is responsible for creating engaging and persuasive marketing materials across various platforms. This role involves crafting copy for ads, emails, newsletters, and social media campaigns, ensuring that all content aligns with the brand's identity and marketing objectives. The position requires collaboration with design teams and external service providers to deliver high-quality content that resonates with the target audience.

Responsibilities

• Craft compelling copy for various marketing materials including ads, emails, newsletters, and landing pages.
• Support organic and paid social media campaigns on platforms like TikTok, Facebook, and Reddit.
• Participate in the ideation and implementation of multi-channel marketing initiatives.
• Ensure all marketing content reflects the brand's identity as an authoritative source of insurance information.
• Collaborate with the design team to align content and design with marketing objectives.
• Work with external creative service providers to meet project timelines.

Requirements

• At least 3 years of experience in marketing copywriting, preferably in personal finance.
• A strong portfolio showcasing a variety of content types.
• Bachelor's degree in marketing, communications, English, or a related field.
• Experience in creating effective content that meets project goals.
• Ability to manage multiple projects and deadlines.

Nice-to-haves

• Experience with social media management and trends.
• Familiarity with the insurance or FinTech industry.

Benefits

• Stock options
• Unlimited paid time off
• Dental insurance
• Family leave
• 401(k) matching
• Health coverage
• Learning & Development stipends
• Paid family leave
• Catered lunches in the office