Marketing Coordinator, 31

Telemundo - Orlando, FL

Full-time

Orlando, FL

Broadcasting and Content Providers

About the position

The Marketing Coordinator plays a crucial role in supporting the development of local marketing, branding, promotional, and sales strategies for Telemundo Orlando. This position involves creating customized marketing materials, conducting competitive research, and collaborating with various departments to execute marketing initiatives effectively. The role also includes managing social media contests and coordinating marketing and community activities to enhance brand visibility and revenue generation.

Responsibilities

• Develop customized marketing materials for new sales opportunities.
• Gather competitive research and advertiser media spending.
• Work with sellers to obtain media proposals.
• Compile, draft and edit marketing plan documents and adapt to a variety of formats for different audiences.
• Generate ideas that could lead to new sources of revenue by staying informed on current events, trends, and competitive efforts.
• Work with a cross-functional team to track and execute marketing initiatives, coordinating with various departments responsible for deliverables.
• Spearhead every aspect of social media contesting, including writing and confirming rules & regulations, submitting production requests, reconciling winners, and recapping campaign success.
• Work with clients and agencies in partnership with Sales to address client needs and explore business options.
• Help coordinate marketing and community activities by tracking event dates, identifying necessary resources, and assisting in on-site execution as needed.
• Prepare daily promotional and program logs for T31 in Orlando, FL.

Requirements

• Bachelor's degree in Marketing or related field.
• At least one year's experience in promotion, advertising, marketing, or other related creative field.
• Proficient in PowerPoint, Word, Excel, SharePoint, Microsoft Teams.
• Bilingual - Spanish & English.
• Social media planning and marketing experience.

Nice-to-haves

• Extremely strong writing and deck creation skills.
• Previous professional experience in television production, ad sales or marketing.
• Exceptional project management, communication and presentation skills.
• Organizational skills with the ability to manage multiple priorities.
• 3-5 years marketing and/or advertising experience, preferably at an agency or in the entertainment industry.
• Knowledge of entertainment brand marketing and advertising.
• Strong attention to detail in a high-volume environment that requires extensive multi-tasking and multiple deadlines.
• Ability to manage cross-functional relationships and collaborate in a creative, team-oriented environment.
• Familiarity with consumer research, Nielsen/ComScore data, etc.
• Familiarity with broadcast and/or digital sales systems.
• Graphic design experience with proficiency in Photoshop (Final Cut Pro).