Marketing Coordinator (#34745)

$50,000 - $50,000/Yr

Activ8 Recruitment & Solutions - Grand Prairie, TX

Full-time - Entry Level

Grand Prairie, TX

101-250 employees

Administrative and Support Services

About the position

As a Marketing Coordinator at Activ8 Recruitment and Solutions, you will play a pivotal role in enhancing our brand visibility and engagement through comprehensive social media strategies. Your primary responsibility will be to develop and execute these strategies across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok. You will create, curate, and manage high-quality content that resonates with our target audience, ensuring that our messaging is consistent and impactful. In addition to content creation, you will monitor, analyze, and report on the performance of our social media campaigns using tools like Google Analytics and Hootsuite. Engaging with followers and fostering positive community interactions will be essential to building relationships and enhancing customer satisfaction. You will collaborate with cross-functional teams, including marketing, sales, and design, to align social media efforts with our overall business goals. Staying up-to-date with the latest social media trends and best practices will be crucial for recommending strategies for continuous improvement. You will also manage social media advertising campaigns, including budgeting and performance optimization, while monitoring competitor activity to identify opportunities for growth. A well-maintained social media content calendar will be part of your responsibilities, ensuring timely and consistent posting. In times of crisis, you will assist in managing responses to negative feedback or social media crises professionally and promptly.

Responsibilities

• Develop and execute comprehensive social media strategies across multiple platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) to enhance brand visibility and engagement.
• Create, curate, and manage high-quality content, including text, images, videos, and other multimedia formats that resonate with our target audience.
• Monitor, analyze, and report on the performance of social media campaigns using tools like Google Analytics, Hootsuite, or other analytics platforms.
• Engage with followers, respond to inquiries, and foster positive community interactions to build relationships and enhance customer satisfaction.
• Collaborate with cross-functional teams (marketing, sales, design, etc.) to align social media efforts with overall business goals.
• Stay up-to-date with the latest social media trends, tools, and best practices, and recommend strategies for continuous improvement.
• Manage social media advertising campaigns, including budgeting, targeting, and performance optimization.
• Monitor competitor activity and industry trends to identify opportunities for growth and differentiation.
• Develop and maintain a social media content calendar to ensure timely and consistent posting.
• Assist in crisis management and respond to negative feedback or social media crises in a professional and timely manner.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience as a Social Media Marketing Specialist or similar role.
• In-depth knowledge of major social media platforms, including their algorithms and best practices.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics).
• Strong writing, editing, and communication skills with a keen eye for detail.
• Creative thinking and ability to generate unique content ideas.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational and time-management skills, with the ability to manage multiple projects simultaneously.
• Experience with paid social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) is a plus.
• Graphic design skills (e.g., Adobe Photoshop, Canva) are a plus.
• Bilingual - English and Spanish.

Nice-to-haves

• Experience with paid social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) is a plus.
• Graphic design skills (e.g., Adobe Photoshop, Canva) are a plus.
• Bilingual - English and Spanish.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance